Monday Morning Marketeer, Tweeting for Local Marketing

Tweet to Market to Locals

The Twitter social networking and micro-blogging service launched just over two years ago, has rocketed in usage numbers quickly, and recently turned red hot. There are four million connections between twitter users. It seems that a vast number of people are trying twitter but not many really know how to use it, as a matter of fact, yours truly is just beginning to learn herself.

However Celebrities have been quick to espouse twitter even having battles to see who can get more followers as in Ellen De Generes and Ashton Kutcher. There are articles and websites abounding on Twitter celebrites and twitter businesses. Other celebrities using Twitter: Britney Spears - With the launch of her new album, Ms. Spears is embracing the Internet with a redesigned website and the launch of a Twitter account. MC Hammer - Musician, pastor, rising Internet celeb - it seems MC Hammer pops up everywhere.

Twitter is going the way of Face Book and LinkedIn, from a casual optin espoused by the younger generation, it has become a “must do” for business owners. For the newbies out there here’s a quote from the blog 10,000 words which is all about journalism:
"Twitter is transforming from gimmicky messaging tool to marketing powerhouse." — Caroline McCarthy, WebWare

Ever since Barak Obama used Twitter so successfully to update his in person appearances and other info, Twitter has taken off. You might say Twittr is the the social media this president didn’t invent but at least popularized. Someone has actually called twitter the telegraph system of Web 2.0.

Many companies are rapidly cluing into the promotional value, but smaller businesses appear slow to hop on the bandwagon.
Follow me at: @monmornmarketer

Here are a few tips on leveraging Twitter to help your locally-oriented business.



Not completing a bio

The cardinal sin of most new Twitter users is not filling out the small but important section that says a bit about who they are. It could be a simple as a name (or a clever alias for the secret agents or painfully shy) or even just a sentence or two. If your goal is to get the conversation going — which is the point of Twitter after all — a bio can be the icebreaker.
You can also create a catchy, creative one line bio about yourself, please do! Remember twitter is social networking in miniature.


Protecting updates, but complaining about no followers

There are a few reasons to keep your updates private: not wanting to share your personal business with the world, thwarting spammers, etc. But many twitterers forget that by blocking updates from public view, they are also blocking potential followers. It's a give and take situation, so you gotta give a little to get something back.

Learning to use twitter effectively can definitely help you keep in touch with clients, prospects, suspects and others who can definitely grow your business.

Here’s the sort of thing you’d love to see: a customer happens by your store and is fascinated with something there, and “tweets” a pic of it out to all his Twitter followers:
Even better, if they endorse the business to their followers, this becomes an online species of word-of-mouth-marketing. So, how do you encourage this to happen?
Believe it or not, many internet savvy folks use twitter like they use the yellow pages. They may tweet about looking for Pittsburgh restaurant that has Middle Eastern Food or great fried chicken. How do you find these people and answer them, check out Twitter Search. http://search.twitter.com/ This morning I checked in on Pittsburgh Marketing and found 15 posts, I did not find anyone looking for a marketing company but I was able to find 15 posts and monitor what some of my competitors are doing.

Be careful of spamming, it’s a challenge with e-mail and twitter might catch you also. You don’t want to lose your account because you answered a specific question by spamming with information about your business that simply was not applicable.

Here are some tips to using Twitter for Local Marketing•

I list my on line radio show topics each week with a link of course, if you are an entertainment venue or non-profit, you can list that weeks events, meetings, free webinars, be creative.

The benefits of following others and having them follow you is cross marketing, your tweets appear on their page and theirs on yours, So collaborate with some non-competitive businesses on your tweeting.

If you have a local blog, tweet each time you post to promote your blog. Be sure to use a shortened URL in the tweet! You can find these at: Tiny URL


Tweet out pics of special stuff going on with your store— things like new product teasers, celebs who visit your store, other interesting aspects of stuff your company does like charitable fundraisers.

If business is slow that day, how about tweeting out an instant coupon with an eight hour deadline or “ today only!”

How about Tweet coupons that encourage tweet users to retweet your coupons or information.

Once you’ve built up sufficient numbers of followers, use Twitter to perform quick polls about what products, features, services your customers would prefer. Cheap, fast input from your client base!

Don’t just follow these tips, check out the tweeters that have thousands of followers and swipe and deploy what they are using, once an idea is out there unless it is copyrighted or trademarked it’s pretty much public domain, just please do not plagiarize, use the idea and make it your own.


Please do use the Twitter Directory

• Tweeter Directory
• Twitter Tools
• Twitter Mobile
• Wikis & Blogs
• Cool Stuff
• Twitter Bots
• Search Twitter
• Statistics & Tracking
• Twitter for Business
• Twitter Services
• Twitter Graphics
• Twitter Sharing
• Twitter Groups
• Twitter News
• Twitter Fame

This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith 2009, Monday Morning Marketeer™ 412-628-5048
Listen at: http://tinyurl.com/MondayMorningMarketeer
Blog: www.marketingmondaymorning.blogspot.com
Or on its unique radio channel at:
www.positivelypittsburghlivemgazine.com
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding.
Joanne has also been designated by the 2009 U.S. Small Business Administration as the Small Business Journalist of the Year for her work with information relevant to small business.
Follow at: https://twitter.com/monmornmarketer

Facebook: http://www.facebook.com/joannequinnsmith

The audio radio talkcast of this show can be heard on Monday Morning Marketeer unique radio channel at http://positivelypittsburghlivemagazine.com, date of show 5-11-09

Monday Morning Marketeer, Business Uses for Twitter

Monday Morning Marketeer, 6-15-09 Business Uses for Twitter

So all the TV commercials on twitter are leading you to believe it is just for teenagers or parents trying to be cool enough to communicate with their kids. But are there really business applications that can help you market your business?

In tough economic times, I hear business owners tell me that any interaction that they have on line or off has to have a direct result or some type of return on investment.

What business owners are finally beginning to realize is that even with your time you must be concerned about your ROI or return on investment. Even though Twitter is free it is different for every person, business, and situation as far as what you get back for the time you put in.

First you must look at your goals…
.What do you hope to obtain with your twittering, what ROI do you want from your time?

If you are investing time, when do you want a payback and what do you want that payback to be? Are you looking for something along the way? If you are a Machiavellian, you are always looking at the end result. Isn’t all business promotion about the end result? But there are purists who will tell you it’s all about the journey and that’s the beauty of twittering. It’s about building relationships. If used in a creative, entertaining and informative way, the realy beauty of twittering will unfold for you. The return on investment will be in the building of relationships, the cultivation of new clients, the extension of your network.

Every expert I know is touting Twitter as a social media tool that is evolving into an “everything tool”….business, research, news, events, communication, media distribution. So there is not much that cannot be done on Twitter….the only limit seems to be the imagination of the twitterer.

. For most users the real challenge is not in finding ways to use Twitter but in finding unique, interesting and follower garnering ways to use twitter.

Most Business Twitter users, if not all, are looking for exposure for a product, service, or cause. Quantifying exposure can be very difficult, because exposure is not just about purchasers, visitors, subscribers, or followers it is about quality. The measure is in the quality of your message, your followers, and your reach. How many people are being exposed to you and your message, who is sharing it, talking about it, who are your advocates?

From 50 Ideas for Using Twitter for Business
Chris Brogan, Community and Social Media blog
http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business

Copied some of my favorites here. Not in chronological order.

“First Steps

1. Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.)
2. Add a picture. We want to see you.
3. Talk to people about THEIR interests, too. I know this doesn’t sell more widgets, but it shows us you’re human.
4. Share links to neat things in your community. ( @wholefoods does this well).
5. Be wary of always pimping your stuff. Your fans will love it. Others will tune out. “

Ideas About WHAT to Tweet, (also from Chris Brogan and not in order, just my personal favorites.)

1. Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”
2. When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.
3. Ask questions. Twitter is GREAT for getting opinions.
4. Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
5. Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”
6. When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
7. Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.

Try Not to Give Yourself the Crazies (again Chris Brogan) read the entire article for all 50 great tips at: http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business

1. Learn quickly to use the URL shortening tools like TinyURL and all the variants. It helps tidy up your tweets.
2. Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.

Sometimes I think this guy is an absolute genius, however my senior brain can only deal with a few tips at a time.

From an On Line Discussion “Brand Uses for Twitter.” (If you go to the entire discussion on Linked In, you will get some wonderful tips from actual users in the trenches.)

Adam Denison
We at General Motors (@GMblogs) have been using Twitter since January. During the North American International Auto Show in Detroit we did live "Tweeting" from the press conferences so people not at the show could see what was being said real-time. We've done this for other events as well.
What's been most successful for us, though, has been using Twitter for two-way communication with consumers. We usually try to Tweet some sort of question for our followers everyday. These questions can be vehicle-related (i.e. What's your favorite convertible?) or just for fun (i.e. What's your favorite roadside diner).
Adam Denison
GM Social Media Communications
@AdamDenison
@GMblogs

Ellen Gerstein
I'm @elleinthecity. I work for John Wiley & Sons, a publisher in the NYC area. There are quite a few Wiley people using Twitter. I'm in marketing, and I use it for finding new and creative ways to talk with my current and prospective customers. @chriswebb is an editor who is on twitter to find new authors. He also tweets as @wrox, one of our imprints, and uses twitter to talk with authors and customers. We both use it for instant market research ("Would you buy a book on X?", "What cover would make you more likely to buy this book", etc). I find myself becoming more and more reliant on it to conduct day to day business.

Danielle Sullivan
“… thought I’d share a little about what our Baskin-Robbins team is doing to join the community and the results we’ve experienced. For about a year, we’ve been monitoring and working to build relationships with bloggers. We respond directly to bloggers posting about our brand, ice cream in general, or anything that might show them that the dialog we can engage them in will be meaningful and relevant.”
Danielle Sullivan
@BaskinRobbins


Some suggestions from the Monday Morning Marketeer for Business uses of Twitter:

• Running a half day special, tweet it!
• Interviewed on a radio show, tweet it!
• Send out your news!
• New product, tweet it!
• Brief Testimonial, tweet it!
• How about offering customers that give you a testimonial a gift certificate to tweet the testimonial!
• How about tweeting about the great things your B to B clients are doing?
• Tweet about your networking, business associates and strategic partner and if they are really reciprocal, they will tweet about you.
• Whatever you do, tweet at least once a week, put it on your calendar. I learned from my friend Heshe Segal of JetNetting Connections, not to follow people who do not update or haven’t in over a month.
• Do use a third party application to manage what you do, Tweet Later, Twitter Deck, HootSuite, try them out, see what works for you.
Just some ideas to get you interested in Twitter in hopes you will try it, you can hear additional tips and what others have said at:

http://tinyurl.com/MondayMorningMarketeer


This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith 2009, Monday Morning Marketeer™ 412-628-5048
Listen at: http://tinyurl.com/MondayMorningMarketeer
Blog: www.marketingmondaymorning.blogspot.com
Or on its unique radio channel at:
www.positivelypittsburghlivemgazine.com
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding.
Joanne has also been designated by the 2009 U.S. Small Business Administration as the Small Business Journalist of the Year for her work with information relevant to small business.
Follow at: https://twitter.com/monmornmarketer

Facebook: http://www.facebook.com/joannequinnsmith