Positively Pittsburgh Live Celebrated 50 shows on February 11, 2008. Positively Pittsburgh Live will celebrate 1 year on March 24th with Pittsburgh authors, third edition
With all of this hullabaloo, I still need your help. Last month I broke the 500 downloads per month barrier and this month I would like to break the 600 downloads a month mark. All you have to do is download and listen to shows that interest you on any of the calls listed here and pass this on to a friend who might listen also. Thanks for your help.
Positively Pittsburgh Live has a new format with editorial calendar.
January—Pittsburgh Technology
February—Black History Month
March—Pittsburgh as a culturalcenter
If you have suggestions for shows you can go to www.pospittlive.ning.com and post in the forum or e-mail with title: show suggestions as long as you keep within editorial calendar which is posted for March at:
http://www.talkshoe.com/talkshoe/web/tscmd/tc/18520
I will also do special editions for Pittsburgh events with a worthy cause as you list my show in your promotional package as a media sponsor.
You can also e-mail me at: jqsdreamweaver@hotmail.com.
Please title subject line: “PPL editorial calendar”
Posiitvely Pittsburgh Live archives:
Listen at:
http://www.talkshoe.com/talkshoe/web/tscmd/tc/18520
Techno Granny—30 minutes of techno talk and interviews to bring you up to date with 21st Century technology:
Episode 42--I Phone--My Phone, Your Phone, Whose Phone?
EPISODE41 - Yahoo, Not Just for Teenager-How Business Owners Use
EPISODE40 - RSS Feeds, Breakfast or Lunch? Debbie Ducic, of Gutzy Women.com
EPISODE39 - Voice Over IP, How Far Can I Call for 2 cents a minute?
EPISODE38 - Trends in E-Marketing, Don't Get an F!
EPISODE 36 - Web 2.0, a Web Date? Debbie Duccic of GutZyWomen.com
EPISODE 34 - No Website? Robert Faletti of Blue Archer on Launch Options
Listen to archived episodes at: Ithttp://www.talkshoe.com/talkshoe/web/tscmd/tc/30986
Monday Morning Marketeer, 9 AM every Monday, 15 minutes of guerilla marketing techniques for your business, inexpensive or no cost ways to promote your business or just to get you on the marketing concept track.
Listen to archive episodes at:
http://www.talkshoe.com/talkshoe/web/tscmd/tc/33960
EPISODE28 - Catering to Customer Concerns
EPISODE27 - Book Marketing Tips
EPISODE26 - Branding in a B Bop World--What's in a Name?
Professionals with Impact, a half hour show featuring professionals that have a profound impact on the community at large or self improvement genre, both local and national interviews>
http://www.talkshoe.com/talkshoe/web/tscmd/tc/33431
EPISODE 22 - Becky Gomes of Up a Notch Marketing
EPISODE19 - SHAWNE DUPERON OF SHAWNE TV
EPISODE18 - Kathy Morris of LNK Services, WBE
EPISODE15 -Janet W. Christy, Author of Captializing on Being Woman Owned
EP13 - Ann Martin of Law to Lipstick Fame
EP12 Suzanne Froehlich--Power Lunch & PowerProtection/HealthInsurance
EPISODE7 - Penny Haynes, On Line Community Mag, "Around Cherokee County
EPISODE6 - Deborah Levine, American Diversity Report
EPISODE4 - -PWI--Dan Friedman of Optimum Realty Corporation
EP 3- -PWI, Carol Carmichael of Carol's Restaurant, Pittsburgh, Pa
EPISODE5 - Mary Pam Kilgore of Kilgore Business Services
EPISODE2 - Jo Ann Forrester, Price It Perfect, Blue Ribbon Profiles
EPISODE1 - Weston Lyon-King of the Functional Fitness Jungle
Tuesday, February 26, 2008
Monday, February 25, 2008
Episode 28, Catering to Customer Concerns
EPISODE28 - Catering to Customer Concerns
Marketing concept requires that you determine customer’s needs and then fulfill them better than any of your competition. Your decisions should resonate in all facets of your business as the goal to better satisfy your customer needs and concerns.
This is not a new idea but an old idea. In a book “The Wealth of Nations” published in 1776, Adam Smith wrote that the needs of producers should be considered only with regard to the needs of consumers. It took the world over 200 years to implement this strategy wholeheartedly in business.
The process was a slow evolution that began with the industrial revolution. We then used the production concept. The prominent question was: can we produce the product? And then, can we produce enough of it?
Around the 1930’s sales concept prevailed. The prevailing concepts then were: will this product sell and will it sell enough to make us money? The door to door salesman was born with all of his high pressure techniques and sell at all costs mentality.
Finally the world of business woke up to the Marketing Concept defined by the number one question: What do the customers want? The corollary questions became:
Can we produce it while there is still need or interest in it and most importantly: how can we keep our customers satisfied? The marketing process is: to develop a product catering to prospective customers needs and to make the sole purpose of the customer service process, focus on customer needs. The final goal is to create a profit by focusing on customer needs over the long haul
To define this process a tried and true “marketing mix” is used that involves, the 4 P’s: Product, Price. Place (distribution) and Promotion. A producer of goods or services should always ask these questions about the product:
Is this something my customer’s needs? Have we considered the customer in regard to brand name, functionality, styling, quality, safety, packaging, repairs and support, warranty, and accessories or additional services to complement the product?
Price—will the prospective customer buy the product at this price? The pricing strategy should include the consideration of: suggested retail, volume discounts, cash and early payment discounts, seasonal pricing, bundling with other services, flexibility in pricing.
Place—have I made distribution easy? Careful consideration should be made with regard to the customers needs while designing distribution channels, market coverage, inventory management, warehousing, distribution centers, order processing, transportation, return policies.
Promotion: Is the message geared to my customers, wants, needs and desires?
Promotional decisions should be made on the basis of the push and pull for your product. Advertising policies should consider how it affects the clients. Personal selling and sales force should match the styles of customer’s. Careful attention should be paid to how product and the company are perceived by your clients. Public relations and publicity should mimic similar goals. What do your customers want to hear about you?
In all four facets of the marketing mix, the primary concern should be catering to your customer’s concerns and satisfying those concerns better than any of your competition.
This article may be reproduced in full with the following by-line:
(c) Joanne Quinn-Smith, "The Marketeer," Creative Energy Officer, Dreamweaver Marketing Associates and host of Monday Morning Marketeer archived at:
http://www.talkshoe.com/talkshoe/web/tscmd/tc/33960; www.marketingmondaymorning.blogspot.com; 412-628-5048
Marketing concept requires that you determine customer’s needs and then fulfill them better than any of your competition. Your decisions should resonate in all facets of your business as the goal to better satisfy your customer needs and concerns.
This is not a new idea but an old idea. In a book “The Wealth of Nations” published in 1776, Adam Smith wrote that the needs of producers should be considered only with regard to the needs of consumers. It took the world over 200 years to implement this strategy wholeheartedly in business.
The process was a slow evolution that began with the industrial revolution. We then used the production concept. The prominent question was: can we produce the product? And then, can we produce enough of it?
Around the 1930’s sales concept prevailed. The prevailing concepts then were: will this product sell and will it sell enough to make us money? The door to door salesman was born with all of his high pressure techniques and sell at all costs mentality.
Finally the world of business woke up to the Marketing Concept defined by the number one question: What do the customers want? The corollary questions became:
Can we produce it while there is still need or interest in it and most importantly: how can we keep our customers satisfied? The marketing process is: to develop a product catering to prospective customers needs and to make the sole purpose of the customer service process, focus on customer needs. The final goal is to create a profit by focusing on customer needs over the long haul
To define this process a tried and true “marketing mix” is used that involves, the 4 P’s: Product, Price. Place (distribution) and Promotion. A producer of goods or services should always ask these questions about the product:
Is this something my customer’s needs? Have we considered the customer in regard to brand name, functionality, styling, quality, safety, packaging, repairs and support, warranty, and accessories or additional services to complement the product?
Price—will the prospective customer buy the product at this price? The pricing strategy should include the consideration of: suggested retail, volume discounts, cash and early payment discounts, seasonal pricing, bundling with other services, flexibility in pricing.
Place—have I made distribution easy? Careful consideration should be made with regard to the customers needs while designing distribution channels, market coverage, inventory management, warehousing, distribution centers, order processing, transportation, return policies.
Promotion: Is the message geared to my customers, wants, needs and desires?
Promotional decisions should be made on the basis of the push and pull for your product. Advertising policies should consider how it affects the clients. Personal selling and sales force should match the styles of customer’s. Careful attention should be paid to how product and the company are perceived by your clients. Public relations and publicity should mimic similar goals. What do your customers want to hear about you?
In all four facets of the marketing mix, the primary concern should be catering to your customer’s concerns and satisfying those concerns better than any of your competition.
This article may be reproduced in full with the following by-line:
(c) Joanne Quinn-Smith, "The Marketeer," Creative Energy Officer, Dreamweaver Marketing Associates and host of Monday Morning Marketeer archived at:
http://www.talkshoe.com/talkshoe/web/tscmd/tc/33960; www.marketingmondaymorning.blogspot.com; 412-628-5048
Thursday, February 14, 2008
Take Advantage of this event Free for Breakthroughs in 2008
“Make Everything Great in 2008”
an entrepreneurial event featuring Les Brown
Friday, February 22, 2008 at 7:00 p.m.
at Mt. Ararat Baptist Church
Free Event Set to Motivate Aspiring and Existing Business Owners
World-Renowned Motivational Speaker Comes to Kick-Start the Year for Entrepreneurs in Pittsburgh
Mount Ararat Baptist Church’s Entrepreneurs for Christ and Amachi Pittsburgh have partnered to host
“Make Everything Great in 2008” an entrepreneurial event featuring Les Brown,
world-renowned motivational speaker, best-selling author, radio and television personality on Friday, February 22, 2008 at 7:00 p.m. at Mt. Ararat Baptist Church, 271 Paulson Avenue, in East Liberty.
This free event is open to aspiring and existing business owners and multi-level marketing professionals. Attendees can obtain a free ticket to the event at the following locations:
Mt. Ararat Baptist Church, Monday-Friday between the hours of 9:00 a.m. to 7:00 p.m.
Dorsey’s Record Shop in Homewood
and Family Christian Store in Monroeville
Interested individuals can also RSVP by emailing contact@thedarkinsgroup.com
For more information about the event, please call Mt. Ararat Baptist Church at 412-441-1800 or The Darkins Group at 412-646-2238.
Les Brown delivers a high-energy message that assists professionals in shaking off mediocrity and living up to their greatness. His message is reflective of what he has learned from his own life, and one that he is helping others apply to their lives. Brown has had no formal education beyond high school, but with persistence and determination he has initiated and continued a process of unending self-education, which has distinguished him as an authority on harnessing human potential.
The event will be hosted by WPXI Anchor Darieth Chisolm and will feature Brown speaking to Pittsburgh’s entrepreneurs on how to impact their business and Pittsburgh’s business community by using their vision, discovering their purpose and igniting the drive the lies within all who inspires to greatness.
--------------------------------------------------------------------------------
Mt. Ararat Baptist Church’s Entrepreneurs for Christ is an organization that meets monthly to assist aspiring and existing entrepreneurs. Their mission is to encourage, develop and support entrepreneurs by providing leadership, fellowship, education and resources for the advancement of the Church Kingdom.
Amachi Pittsburgh is a unique partnership of secular and faith-based organizations working together to provide mentoring to children of incarcerated parents. Faith institutions work with human service providers and public agencies (particularly justice institutions) to identify children of prisoners and match them with caring adults.
For more information about the event, please call Mt. Ararat Baptist Church at 412-441-1800 or The Darkins Group at 412-646-2238.
an entrepreneurial event featuring Les Brown
Friday, February 22, 2008 at 7:00 p.m.
at Mt. Ararat Baptist Church
Free Event Set to Motivate Aspiring and Existing Business Owners
World-Renowned Motivational Speaker Comes to Kick-Start the Year for Entrepreneurs in Pittsburgh
Mount Ararat Baptist Church’s Entrepreneurs for Christ and Amachi Pittsburgh have partnered to host
“Make Everything Great in 2008” an entrepreneurial event featuring Les Brown,
world-renowned motivational speaker, best-selling author, radio and television personality on Friday, February 22, 2008 at 7:00 p.m. at Mt. Ararat Baptist Church, 271 Paulson Avenue, in East Liberty.
This free event is open to aspiring and existing business owners and multi-level marketing professionals. Attendees can obtain a free ticket to the event at the following locations:
Mt. Ararat Baptist Church, Monday-Friday between the hours of 9:00 a.m. to 7:00 p.m.
Dorsey’s Record Shop in Homewood
and Family Christian Store in Monroeville
Interested individuals can also RSVP by emailing contact@thedarkinsgroup.com
For more information about the event, please call Mt. Ararat Baptist Church at 412-441-1800 or The Darkins Group at 412-646-2238.
Les Brown delivers a high-energy message that assists professionals in shaking off mediocrity and living up to their greatness. His message is reflective of what he has learned from his own life, and one that he is helping others apply to their lives. Brown has had no formal education beyond high school, but with persistence and determination he has initiated and continued a process of unending self-education, which has distinguished him as an authority on harnessing human potential.
The event will be hosted by WPXI Anchor Darieth Chisolm and will feature Brown speaking to Pittsburgh’s entrepreneurs on how to impact their business and Pittsburgh’s business community by using their vision, discovering their purpose and igniting the drive the lies within all who inspires to greatness.
--------------------------------------------------------------------------------
Mt. Ararat Baptist Church’s Entrepreneurs for Christ is an organization that meets monthly to assist aspiring and existing entrepreneurs. Their mission is to encourage, develop and support entrepreneurs by providing leadership, fellowship, education and resources for the advancement of the Church Kingdom.
Amachi Pittsburgh is a unique partnership of secular and faith-based organizations working together to provide mentoring to children of incarcerated parents. Faith institutions work with human service providers and public agencies (particularly justice institutions) to identify children of prisoners and match them with caring adults.
For more information about the event, please call Mt. Ararat Baptist Church at 412-441-1800 or The Darkins Group at 412-646-2238.
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