Monday Morning Marketeer, Revealed: 5 Reasons SEO Is not Dead!

Hosted by: technogranny Title: Monday Morning Marketeer, Revealed: 5 Reasons SEO Is not Dead!

Time: 09/02/2015 08:00 AM EDT Episode Notes: The Monday Monrning Marketeer Guest is internet SEO, Search engine optimizer, Rich Massafras, who will tell you that SEO is not dead, just going through metamorphosis. And if you have a website you cannot ignore the beautiful butterfly that SEO has become.

Listen to #Podcast Here

Known as the Cash Flow Engineer, Richard Massafra worked in manufacturing as a machinist and engineer for over 20 years before switching to the IT filed where he was an instructor and later a network engineer.  While working as an engineer in manufacturing and the IT field he had a few part time businesses.  Richard owned a chocolate manufacturing business and then a concession trailer business making the best fresh cut fries at fairs and festivals in Western Pennsylvania. At the same time Mr. Massafra has spent the last few years marketing and doing SEO (Search Engine Optimization) for his websites and other businesses.  His specialty is ranking YouTube videos and Social webpages such as Yelp, and Facebook.

Some would say SEO is dead because internet users are more interested in playing games and using Facebook.

While it's true that Facebook has grown in popularity over the years SEO and the Internet is growing even faster.  You might say that Google and Facebook are duking it out.

 

SEO is not dead but Google has changed how they rank pages and what get puts on page one, thankfully Google has changed their algorithm to be more accurate of what user's intentions are.

Website owners are concerned that SEO is dead because they feel they have to produce good content all the time - not true but the content has to be relevant to the search being conducted and not just a tag on to lure people to a site.

Many critics say that SEO is dead because SEO optimizers have to be unethical - many people think that software that automates post on different social networks is unethical.  Well we are using computers to crunch numbers to balance the checkbook or make invoices and take orders because it is more efficient.  All we are doing is using software to post good relevant content on different social media sites that one has created.

Uninformed business owners are concerned that SEO is dead because it is expensive and it takes months if not years to get a return on investment.  Answer to that is that with good calls to action a business can make money with search engine optimization that can turn suspects into prospects and prospects into paying client.    

Cash Flow Engineer, Rich Massafra

contact info

(724) 518-1642

rich@thepittsburghseo.com

web site http://thepittsburghseo.com

Facebook  https://www.facebook.com/Thepittsburghseocom-1482114095352131/

YouTube https://www.youtube.com/user/ThePittsburghSEO

Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-444-5197 Listen at: http://tinyurl.com/MondayMorningMarketeer 

www.mondaymorningmarketeer.com

Unique Radio Channel atwww.positivelypittsburghlivemgazine.com

facebook.com/mondaymorningmarketeer 

twitter.com/monmornmarketer

This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.© Joanne Quinn-Smith 2015 All rights reserved.

Monday Morning Marketeer, Discover Free Tools Available for SEO

Monday Morning Marketeer,  

Discover Free Tools Available for SEO

Time: 09/02/2015 08:00 AM EDT
Episode Notes: The Monday Monrning Marketeer Guest is internet SEO, Search engine optimizer, Rich Massafras, who will tell you that SEO is not dead, just going through metamorphosis. And if you have a website you cannot ignore the beautiful butterfly that SEO has become.

Listen to show here

Richard Massafra

Richard Massafra  has worked in manufacturing as a machinist and engineer for over 20 years before switching to the IT filed where he was an instructor and later a network engineer.  Well working as an engineer in manufacturing and the IT field he had a few part time businesses.  Richard owned a chocolate manufacturing business where he  and then a concession trailer business making the best fresh cut fries at fairs and festivals in Western Pennsylvania. Now Mr. Massafra  has spent the last few years marketing and doing SEO (Search Engine Optimization) for his websites and other businesses.  His speciality is ranking Youtube videos and Social webpages such as Yelp, and Facebook .

Massafra Internet Productions

Massafra Internet Productions  helps local businesses  attract new customers and remind current customers about the services and products they offer.  MIP  specialty is ranking videos .  If you

don’t have a video don’t worry they can produce a professional video for 10% of what other production companies charge. 

Their client’s videos are written by their customers without them even knowing they did it.  The video takes an  online reviews from Yelp, Facebook, Merchant Circle and other review places and combines them with professional spokes models to produce a 60 second review branding video.

After MIP has the video their real work begins with optimizing the video  before  uploading  it to video sites.  Then they  use a vast array of blogs and social sites to build authority for your website, social sites and videos.

They do the small things that other companies are not aware of or are not willing to do to give companies the best possible chance that their videos are viewed and attract more customers.

MIP will help evaluate keywords and create a plan for ranking keywords fast  so there is not a year waiting for results.

CashMachineEngineer

Pittsburgh SEO.com  Massafra Internet Productions

Free tools to help with SEOGoogle Ad Words 

How is MozRank scored?

We calculate this score on a logarithmic scale between 0 and 10. Thus, it's much easier to improve from a MozRank of 3 to 4 than it

is to improve from 8 to 9. An "average" MozRank of what most people think of as a normal page on the Internet is around 3.

How can MozRank be improved?

A web page's MozRank can be improved by getting lots of links from semi-popular pages or a few links from very popular pages.

What free tools can be used for keyword research?

Viewlio

SEO Power Sweep

Spyfu

What free tools s are best for tracking rankings?

SEO Book plug in for Firefox, Rank Tracker  

Alexa

What tools that are free for automated link building? 

http://searchenginewatch.com/sew/how-to/2073995/30-more-tools-to-automate-your-link-building#

What tools are free for discovering why certain sites are ranked number 1?

Spyfu

Why are links important?

What does Google say about linking?

Do you have all of this in a document that can be downloaded?

Cash Flow Engineer, Rich Massafra

contact info

(724) 518-1642

rich@thepittsburghseo.com

web site http://thepittsburghseo.com

Facebook  https://www.facebook.com/Thepittsburghseocom-1482114095352131/

YouTube https://www.youtube.com/user/ThePittsburghSEO

Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-444-5197 Listen at: http://tinyurl.com/MondayMorningMarketeer 

www.mondaymorningmarketeer.com

Unique Radio Channel at www.positivelypittsburghlivemgazine.com

facebook.com/mondaymorningmarketeer 

twitter.com/monmornmarketer

This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.© Joanne Quinn-Smith 2015 All rights reserved.

Monday Morning Marketeer 05-27-14 - 10 Must-Do Mid Year eCommerce Checkups

Monday Morning Marketeer 05-27-14

10 Must-Do Mid Year eCommerce Checkups

Hosted By: Joanne Quinn-Smith

Listen to the show online HERE

Today's Guest:

Steve Peck

Founding Partner, 8Pecks Marketing, LLC

Steve Peck is founder of 8Pecks Marketing, Inc where he and his team help businesses breakthrough the marketing doldrums that impede their growth.  While Instrumental in transforming a struggling 50 Million dollar manufacturer  into an international 270 million dollar powerhouse, Steve built the infrastructure to support the growth with minimal increases in overhead.

Steve has been solving complex business problems for 30 years, and continues to apply the latest technologies to create value for his clients.   He’s been an innovator on the internet since it was all dial up where he combines his love for business, marketing and technology.

A Graduate Scholar from Syracuse University, he earned an MBA in Marketing building on a degree in Physics.  Steve has been a top 20% distributor for a billion dollar nutrition company, promoted beer in glass bottles and has had buyers fly over 2,000 miles to buy a car from him.

10 Must-Do Mid Year eCommerce Checkups 

1. Your website and checkouts are Mobile Responsive 
2. “RICH” Content - quality articles, posts, images and videos 
3. Site Performance - fast internet means your site needs fast response time 
4. Micro Data - control how your data looks in Google, Bing, Yahoo 

5. Multi Channel Sales - your site, store, Amazon, eBay, local sites 
6. Store Allows Social Logins 
7. Free, 2 Day Shipping 
8. Live Chat Support 
9. Planned Email Marketing 
10. Planned Promotions

Preview of Part II:

Next time Steve will share a road map to utilizing Ezra Firestone and Ryan Diess's Black Box Formula.  He will address issues and answer questions about business models, market assessment, supplier and procurement platforms, blogs, social media, traffic sources, conversion, branding, business practices, Unique Selling Propositions and education resources.  It will be jam packed with information for you to dig in, get strategic, and GROW your business.

Contact:
8PecksCompany

8pecksmarketing.com

2777 Darlington Road | Beaver Falls, PA 15010

(724) 213-0545

Hosted By:

Joanne Quinn-Smith

Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania, a full service marketing company specializing in Web 2.0 Gorilla Branding™. Known as the Techno Granny she offers her clients unique, creative and energetic marketing and management plans. Joanne’s expertise is in creating online platforms that create perpetual buzz. 

Joanne is an author, prolific blogger and talkcaster with over 800 shows. She has interviewed over 2000 prominent business owners, non-profit executives and celebrities. Her flagship website, PositivelyPittsburghLiveMagazine.com garners 220,000 hits per month, 62,000 unique page views per week and in 1 year had 2.25 million visitors. 

Joanne Quinn-Smith has been designated nationally, 2009 Small Business Journalist of the Year by the U.S. Small Business Administration for her advocacy and reporting on small business using New Media. Her good news reporting at PositivelyPittsburghLive was a finalist for best website or blog in Media for the American Business Stevie Award in 2010.  

Listen to the show HERE

Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:

©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-628-5048

Listen at: http://tinyurl.com/MondayMorningMarketeer

www.mondaymorningmarketeer.com

Unique Radio Channel at www.positivelypittsburghlivemgazine.com

facebook.com/mondaymorningmarketeer | twitter.com/monmornmarketer

Posted By: Stephanie Curtice

This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.

© Joanne Quinn-Smith 2014 All rights reserved.

Episode 38 Monday Morning Marketeer, Creating Customer Loyalty--Suspects on the Web

There are about six recognized stages to creating Customer loyalty.
These are: Suspect, prospect, first-time customer, repeat customer, client and advocate.
Today I am only talking about two: creating suspects and prospects.

Here is one major way to create suspects: Give them information, after all this is the information age. You can do this with Talkcasts or Podcasts, or Free Webinars, done properly they are all really the same thing.
This is how I use them to educate my suspects, fans, listeners, followers, whatever you want to call them. They are people just like you and they are important to me. Do they make me money? No not directly, but what they, you do is increase my credibility in my field and you, they who are not reading this, spread the information I provide by word of mouth, which, “hello” is hard to get but “FREE.”

So on my Techno Granny Show, I operate as a Talkcast similar to a Talk Show and I find someone who uses the technology that I want people to be more conversant with. My guest gets to advertise their business at the end of the show by giving out their contact information. Here are two people who have used helpful information to get the word out about their business—Techno Granny, me and also my guest for the day.

Now the second type of show or training is a webinar, which is also a community call. That’s what Monday Morning Marketeer is. I talk for fifteen minutes about inexpensive ways to market your business, I try to keep the tips either free to implement or under $100.00. Now when I advertise, “Big Business Marketing for Small Businesses.” Do you think people listen? Of course, by showing that I care about the little things that you can do to market your business all by yourself, I have increased my visibility and created a platform for selling marketing that costs a little more than a hundred dollars. I have given away marketing tips but I have gained two things: visibility and an on-line audio portfolio. If you want to know what I know or think about a particular topic, it is probably on my Monday Morning Marketeer, hosed at www.Talk Shoe.com.

By the way, did I mention that you can do this to, and to record, advertise and host your webinar or talkcast at www.talkshoe.com , it is free, but hurry because I fear that someday soon, it will become so popular that they might start to charge. I have increased my listeners to my shows to 1,000 per week in live and downloaded format because all of my shows are archived at www.talkshoe.com and you can listen to them—whenever, possibly forever, at least as long as the internet lasts.

Now let’s talk about blogs, let’s talk about you and me sharing information and getting reactions. How cool is this. Blog about what you know is of importance to your target audience, blog regularly and post your blog to sites like Technorati and Digg and other blogposting and hosting sites and guess what if you use E-Blogger, which is owned by Google, it really “Gets Your Google On!”
Post tips of the week, post other bloggers that blog on the same subject but please educate your suspects, prospects, friends, fans and followers with useful and entertaining information. Sometimes a little levity goes a long way.

One of my protégé’s on TalkShoe has a show called Gourmet Eater; his business is Smells Like French Fries. Gregg Matthis recycles restaurant cooking oil. His idea was to introduce Pittsburgh Restaurants to the public and he likes to eat. Each week he interviews one of his current customers or finds new restaurants to hi-light. Everyone wants extra exposure, especially on the internet where Talkcasts and podcast are hosted. Now which call as a busy restaurant owner would you rather get a call to be interviewed on the Gourmet Eater or a call to be prospected by Mr. Greg Matthis of Smells Like French Fries? And I know from his results that it is easier for him to get that appointment after he has interviewed them on his show.

Now let’s talk about You-Tube.

You-Tube

Remember that when you are attracting suspects, fans, friends and followers to drive ideas in this information highway world with a microwave mentality, to create “Buzz,” it must be simple, word of mouth friendly and supported by tools to facilitate customer conversation.
Well Talkcasts, Webinars, podcasts, blogs, they all do that easily and so does U-Tube.


This three-step success formula worked exceptionally well for Blendtec, a small, Utah-based maker of high-end home and commercial blenders.
The fledging company needed more business, so executives brainstormed: How do we earn more market awareness on a shoe-string budget? Their answer? Online videos with a simple, word-of-mouth friendly premise: CEO Tom Dickson, dressed in white lab coat and goggles, blending up a host of everyday objects (baseballs, a Tiki Torch, Transformers, an iPod, a video camera) in a light-hearted, don't-try-this-at home presentation schtick.
‘By Week 3, the company had dropped all other search engines from its budget.’
How did Blendtec facilitate online awareness and conversation? By posting the video on YouTube! Within a week, the Will It Blend? Videos became a YouTube hit. Uploads followed on such other sites as Revver.com and Digg.com. At the end of the first seven days, the Will It Blend? Video campaign had six million views. But that's not all. Other product makers, anxious to leverage the campaign's popularity, began paying Blendtec on average $5,000 to film promotions for their firms using the Will It Blend? format. Bottom line, the videos became a revenue producer in their own right. Awareness went way up, along with sales. Blendtec reported a 43 percent sales increase for 2006.

Listen to the archived version of Monday Morning Marketeer at:
http://www.talkshoe.com/talkshoe/web/tscmd/tc/33960

Next week: Episode 39: 9 AM EST: EPISODE39 - How Important is Your Web Logo Style
Listen Live or listen Later.

This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith, Monday Morning Marketeer 412-628-5048
Listen at: http://www.talkshoe.com/talkshoe/web/tscmd/tc/33960
Blog: www.marketingmondaymorning.blogspot.com

EPISODE28 - Catering to Customer Concerns

EPISODE28 - Catering to Customer Concerns


Marketing concept requires that you determine customer’s needs and then fulfill them better than any of your competition. Your decisions in all facets of your business should be related to better satisfying your customer needs and concerns.

This is an old idea. In a book called the Wealth of Nations published in 1776, Adam Smith wrote that the needs of producers should be considered only with regard to the needs of consumers. It took us 200 years to implement this strategy wholeheartedly in business.

With the industrial revolution, we used the production concept, Can we produce the product? Can we produce enough of it?

Followed by sales concept, Will this product sell and will it sell enough to make us money?

Marketing Concept: What do the customers want?
Can we produce it while there is still need or interest in it?
Most importantly, how can we keep our customers satisfied?

New marketing concept is:
Develop a product catering to prospective customers needs
Make the sole purpose of the customer continued focus on customer needs
Make a profit by focusing on customer need over the long haul


To do this define your marketing mix
Product
Price
Place (distribution)
Promotion

Ask these questions about the product:

Is this something my customers need? Have you considered your customer in regard to brand name, functionality, styling, quality, safety, packaging, repairs and support, warranty, and accessories or additional services?

Price—will they buy it at this price?
Pricing strategy, have you considered suggested retail, volume discounts, cash and early payment discounts, seasonal pricing, bundling with other services, . flexibility in pricing, price discrimination

Place—have I made distribution easy
Distribution channels, market coverage, inventory management, warehousing, distribution centers, order processing, transportation, return policies

Promotion: Is my message geared to my customers, wants, needs and desires
Promotional decisions, have you considered the push and pull for your product
Advertising and how it affects your clients, personal selling and sales force—how perceived by your clients; public relations and publicity—what do your customers want to hear about you?

This is just an outline; listen to this episode archived at www.talkshoe.com for full impact.
Link: http://www.talkshoe.com/talkshoe/web/tscmd/tc/33960

Positively Pittsburgh Live Celebrated 50th Show

Positively Pittsburgh Live Celebrated 50 shows on February 11, 2008. Positively Pittsburgh Live will celebrate 1 year on March 24th with Pittsburgh authors, third edition
With all of this hullabaloo, I still need your help. Last month I broke the 500 downloads per month barrier and this month I would like to break the 600 downloads a month mark. All you have to do is download and listen to shows that interest you on any of the calls listed here and pass this on to a friend who might listen also. Thanks for your help.

Positively Pittsburgh Live has a new format with editorial calendar.
January—Pittsburgh Technology
February—Black History Month
March—Pittsburgh as a culturalcenter
If you have suggestions for shows you can go to www.pospittlive.ning.com and post in the forum or e-mail with title: show suggestions as long as you keep within editorial calendar which is posted for March at:
http://www.talkshoe.com/talkshoe/web/tscmd/tc/18520

I will also do special editions for Pittsburgh events with a worthy cause as you list my show in your promotional package as a media sponsor.
You can also e-mail me at: jqsdreamweaver@hotmail.com.
Please title subject line: “PPL editorial calendar”
Posiitvely Pittsburgh Live archives:
Listen at:
http://www.talkshoe.com/talkshoe/web/tscmd/tc/18520


Techno Granny—30 minutes of techno talk and interviews to bring you up to date with 21st Century technology:
Episode 42--I Phone--My Phone, Your Phone, Whose Phone?
EPISODE41 - Yahoo, Not Just for Teenager-How Business Owners Use
EPISODE40 - RSS Feeds, Breakfast or Lunch? Debbie Ducic, of Gutzy Women.com
EPISODE39 - Voice Over IP, How Far Can I Call for 2 cents a minute?
EPISODE38 - Trends in E-Marketing, Don't Get an F!
EPISODE 36 - Web 2.0, a Web Date? Debbie Duccic of GutZyWomen.com
EPISODE 34 - No Website? Robert Faletti of Blue Archer on Launch Options
Listen to archived episodes at: Ithttp://www.talkshoe.com/talkshoe/web/tscmd/tc/30986

Monday Morning Marketeer, 9 AM every Monday, 15 minutes of guerilla marketing techniques for your business, inexpensive or no cost ways to promote your business or just to get you on the marketing concept track.
Listen to archive episodes at:
http://www.talkshoe.com/talkshoe/web/tscmd/tc/33960
EPISODE28 - Catering to Customer Concerns
EPISODE27 - Book Marketing Tips
EPISODE26 - Branding in a B Bop World--What's in a Name?

Professionals with Impact, a half hour show featuring professionals that have a profound impact on the community at large or self improvement genre, both local and national interviews>
http://www.talkshoe.com/talkshoe/web/tscmd/tc/33431

EPISODE 22 - Becky Gomes of Up a Notch Marketing
EPISODE19 - SHAWNE DUPERON OF SHAWNE TV
EPISODE18 - Kathy Morris of LNK Services, WBE
EPISODE15 -Janet W. Christy, Author of Captializing on Being Woman Owned
EP13 - Ann Martin of Law to Lipstick Fame
EP12 Suzanne Froehlich--Power Lunch & PowerProtection/HealthInsurance
EPISODE7 - Penny Haynes, On Line Community Mag, "Around Cherokee County
EPISODE6 - Deborah Levine, American Diversity Report
EPISODE4 - -PWI--Dan Friedman of Optimum Realty Corporation
EP 3- -PWI, Carol Carmichael of Carol's Restaurant, Pittsburgh, Pa
EPISODE5 - Mary Pam Kilgore of Kilgore Business Services
EPISODE2 - Jo Ann Forrester, Price It Perfect, Blue Ribbon Profiles
EPISODE1 - Weston Lyon-King of the Functional Fitness Jungle

Episode 28, Catering to Customer Concerns

EPISODE28 - Catering to Customer Concerns


Marketing concept requires that you determine customer’s needs and then fulfill them better than any of your competition. Your decisions should resonate in all facets of your business as the goal to better satisfy your customer needs and concerns.

This is not a new idea but an old idea. In a book “The Wealth of Nations” published in 1776, Adam Smith wrote that the needs of producers should be considered only with regard to the needs of consumers. It took the world over 200 years to implement this strategy wholeheartedly in business.

The process was a slow evolution that began with the industrial revolution. We then used the production concept. The prominent question was: can we produce the product? And then, can we produce enough of it?

Around the 1930’s sales concept prevailed. The prevailing concepts then were: will this product sell and will it sell enough to make us money? The door to door salesman was born with all of his high pressure techniques and sell at all costs mentality.

Finally the world of business woke up to the Marketing Concept defined by the number one question: What do the customers want? The corollary questions became:
Can we produce it while there is still need or interest in it and most importantly: how can we keep our customers satisfied? The marketing process is: to develop a product catering to prospective customers needs and to make the sole purpose of the customer service process, focus on customer needs. The final goal is to create a profit by focusing on customer needs over the long haul


To define this process a tried and true “marketing mix” is used that involves, the 4 P’s: Product, Price. Place (distribution) and Promotion. A producer of goods or services should always ask these questions about the product:
Is this something my customer’s needs? Have we considered the customer in regard to brand name, functionality, styling, quality, safety, packaging, repairs and support, warranty, and accessories or additional services to complement the product?

Price—will the prospective customer buy the product at this price? The pricing strategy should include the consideration of: suggested retail, volume discounts, cash and early payment discounts, seasonal pricing, bundling with other services, flexibility in pricing.

Place—have I made distribution easy? Careful consideration should be made with regard to the customers needs while designing distribution channels, market coverage, inventory management, warehousing, distribution centers, order processing, transportation, return policies.

Promotion: Is the message geared to my customers, wants, needs and desires?
Promotional decisions should be made on the basis of the push and pull for your product. Advertising policies should consider how it affects the clients. Personal selling and sales force should match the styles of customer’s. Careful attention should be paid to how product and the company are perceived by your clients. Public relations and publicity should mimic similar goals. What do your customers want to hear about you?
In all four facets of the marketing mix, the primary concern should be catering to your customer’s concerns and satisfying those concerns better than any of your competition.

This article may be reproduced in full with the following by-line:
(c) Joanne Quinn-Smith, "The Marketeer," Creative Energy Officer, Dreamweaver Marketing Associates and host of Monday Morning Marketeer archived at:
http://www.talkshoe.com/talkshoe/web/tscmd/tc/33960; www.marketingmondaymorning.blogspot.com; 412-628-5048