Showing posts with label #podcasts. Show all posts
Showing posts with label #podcasts. Show all posts

Thursday, November 12, 2015

Monday Morning Marketeer, Revealed: 5 Reasons SEO Is not Dead!



Hosted by: technogranny
Title: Monday Morning Marketeer, Revealed: 5 Reasons SEO Is not Dead!
Time: 09/02/2015 08:00 AM EDT
Episode Notes: The Monday Monrning Marketeer Guest is internet SEO, Search engine optimizer, Rich Massafras, who will tell you that SEO is not dead, just going through metamorphosis. And if you have a website you cannot ignore the beautiful butterfly that SEO has become.

Listen to #Podcast Here


Known as the Cash Flow Engineer, Richard Massafra worked in manufacturing as a machinist and engineer for over 20 years before switching to the IT filed where he was an instructor and later a network engineer.  While working as an engineer in manufacturing and the IT field he had a few part time businesses.  Richard owned a chocolate manufacturing business and then a concession trailer business making the best fresh cut fries at fairs and festivals in Western Pennsylvania. At the same time Mr. Massafra has spent the last few years marketing and doing SEO (Search Engine Optimization) for his websites and other businesses.  His specialty is ranking YouTube videos and Social webpages such as Yelp, and Facebook.
Some would say SEO is dead because internet users are more interested in playing games and using Facebook.

While it's true that Facebook has grown in popularity over the years SEO and the Internet is growing even faster.  You might say that Google and Facebook are duking it out.
 
SEO is not dead but Google has changed how they rank pages and what get puts on page one, thankfully Google has changed their algorithm to be more accurate of what user's intentions are.

Website owners are concerned that SEO is dead because they feel they have to produce good content all the time - not true but the content has to be relevant to the search being conducted and not just a tag on to lure people to a site.

Many critics say that SEO is dead because SEO optimizers have to be unethical - many people think that software that automates post on different social networks is unethical.  Well we are using computers to crunch numbers to balance the checkbook or make invoices and take orders because it is more efficient.  All we are doing is using software to post good relevant content on different social media sites that one has created.

Uninformed business owners are concerned that SEO is dead because it is expensive and it takes months if not years to get a return on investment.  Answer to that is that with good calls to action a business can make money with search engine optimization that can turn suspects into prospects and prospects into paying client.    




Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-444-5197 Listen at: http://tinyurl.com/MondayMorningMarketeer 
This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.© Joanne Quinn-Smith 2015 All rights reserved.


Thursday, October 22, 2015

Monday Morning Marketeer, Discover Free Tools Available for SEO



Monday Morning Marketeer,  

Discover Free Tools Available for SEO


Time: 09/02/2015 08:00 AM EDT
Episode Notes: The Monday Monrning Marketeer Guest is internet SEO, Search engine optimizer, Rich Massafras, who will tell you that SEO is not dead, just going through metamorphosis. And if you have a website you cannot ignore the beautiful butterfly that SEO has become.

Listen to show here



Richard Massafra

Richard Massafra  has worked in manufacturing as a machinist and engineer for over 20 years before switching to the IT filed where he was an instructor and later a network engineer.  Well working as an engineer in manufacturing and the IT field he had a few part time businesses.  Richard owned a chocolate manufacturing business where he  and then a concession trailer business making the best fresh cut fries at fairs and festivals in Western Pennsylvania. Now Mr. Massafra  has spent the last few years marketing and doing SEO (Search Engine Optimization) for his websites and other businesses.  His speciality is ranking Youtube videos and Social webpages such as Yelp, and Facebook .

Massafra Internet Productions
Massafra Internet Productions  helps local businesses  attract new customers and remind current customers about the services and products they offer.  MIP  specialty is ranking videos .  If you
don’t have a video don’t worry they can produce a professional video for 10% of what other production companies charge. 
Their client’s videos are written by their customers without them even knowing they did it.  The video takes an  online reviews from Yelp, Facebook, Merchant Circle and other review places and combines them with professional spokes models to produce a 60 second review branding video.
After MIP has the video their real work begins with optimizing the video  before  uploading  it to video sites.  Then they  use a vast array of blogs and social sites to build authority for your website, social sites and videos.
They do the small things that other companies are not aware of or are not willing to do to give companies the best possible chance that their videos are viewed and attract more customers.
MIP will help evaluate keywords and create a plan for ranking keywords fast  so there is not a year waiting for results.


CashMachineEngineer

Pittsburgh SEO.com  Massafra Internet Productions


Free tools to help with SEOGoogle Ad Words 

How is MozRank scored?

We calculate this score on a logarithmic scale between 0 and 10. Thus, it's much easier to improve from a MozRank of 3 to 4 than it
is to improve from 8 to 9. An "average" MozRank of what most people think of as a normal page on the Internet is around 3.
How can MozRank be improved?
A web page's MozRank can be improved by getting lots of links from semi-popular pages or a few links from very popular pages.

What free tools can be used for keyword research?


Viewlio
SEO Power Sweep
Spyfu


What free tools s are best for tracking rankings?


SEO Book plug in for Firefox, Rank Tracker  
Alexa




What tools that are free for automated link building? 



What tools are free for discovering why certain sites are ranked number 1?


Spyfu

Why are links important?



What does Google say about linking?



Do you have all of this in a document that can be downloaded?




Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-444-5197 Listen at: http://tinyurl.com/MondayMorningMarketeer 
This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.© Joanne Quinn-Smith 2015 All rights reserved.

Monday, February 16, 2015

Monday Morning Marketeer, 4 Reasons Why Podcasts Having Major Resurgence

Monday Morning Marketeer, 4 Reasons Why Podcasts Having Major Resurgence



Hosted by: technogranny
Title: Monday Morning Marketeer, 4 Reasons Why Podcasts Having Major Resurgence
Time: 12/15/2014 11:00 AM EST
Episode Notes: Have you noticed the online and offline stir about podcasts? What could be driving this resurgence in popularity? According to expert podcasters and media monitors: podcast quality is better. Economics of podcasting makes sense over traditional radio. The I Phone and other major apps have made listening easier and CARS, yes cars.

Listen to Archived Show Here


Number One Reason:

Today's podcasts are more sophisitcated, hear about the success of those putting heart and soul and professionalism into their podcasts.

Number Two Reason:

Makes New Media Sense if you are marketing business, product or service.  Producing an average podcast costs far less than producing a TV show or a radio show.  Also the CPM (the cost to an advertiser per thousand impressions, a standard ad-industry unit) is between $20 and $45.

Number Three Reason:

The secret to resurgence of podcasting is the CAR: the drive-time commuter. According to Pew Research  44 percent of all radio listening takes place in the car.  Think about how much time you spend in your car.  Car-based listeners are commuting for long periods of time, they tune in for long stretches during traffic jams or trips, that makes them valuable to advertisers.

Number Four Reason:

Slick New Apps and Software Technology!  
Apple, whose iTunes provided the launching pad for most early podcasts, gave podcasts their own, non-deletable app on the latest version of its mobile operating system.

Also apps like, Player.fm, DoggCatcher,  Pocketcast and Beyond Pod for android.


Listen to Archived Show Here

If you would like to learn more about using podcasts to increase your business, including producing your own podcast, contact Joanne Quinn-Smith at 412-444-5197

Or Email Here:



Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:
©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-628-5048
Listen at: http://tinyurl.com/MondayMorningMarketeer
www.mondaymorningmarketeer.com
Unique Radio Channel at www.positivelypittsburghlivemgazine.com
facebook.com/mondaymorningmarketeer | twitter.com/monmornmarketer

This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.
© Joanne Quinn-Smith 2014 All rights reserved.

Thursday, January 1, 2015

Monday Morning Marketeer, 4 Reasons Why Podcasts Having Major Resurgence



Hosted by: technogranny
Title: Monday Morning Marketeer, 4 Reasons Why Podcasts Having Major Resurgence
Time: 12/15/2014 11:00 AM EST
Episode Notes: Have you noticed the online and offline stir about podcasts? What could be driving this resurgence in popularity? According to expert podcasters and media monitors: podcast quality is better. Economics of podcasting makes sense over traditional radio. The I Phone and other major apps have made listening easier and CARS, yes cars.

Listen to Archived Show Here


Number One Reason:

Today's podcasts are more sophisitcated, hear about the success of those putting heart and soul and professionalism into their podcasts.

Number Two Reason:

Makes New Media Sense if you are marketing business, product or service.  Producing an average podcast costs far less than producing a TV show or a radio show.  Also the CPM (the cost to an advertiser per thousand impressions, a standard ad-industry unit) is between $20 and $45.

Number Three Reason:

The secret to resurgence of podcasting is the CAR: the drive-time commuter. According to Pew Research  44 percent of all radio listening takes place in the car.  Think about how much time you spend in your car.  Car-based listeners are commuting for long periods of time, they tune in for long stretches during traffic jams or trips, that makes them valuable to advertisers.

Number Four Reason:

Slick New Apps and Software Technology!  
Apple, whose iTunes provided the launching pad for most early podcasts, gave podcasts their own, non-deletable app on the latest version of its mobile operating system.

Also apps like, Player.fm, DoggCatcher,  Pocketcast and Beyond Pod for android.


Listen to Archived Show Here




Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:
©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-628-5048
Listen at: http://tinyurl.com/MondayMorningMarketeer
www.mondaymorningmarketeer.com
Unique Radio Channel at www.positivelypittsburghlivemgazine.com
facebook.com/mondaymorningmarketeer | twitter.com/monmornmarketer

This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.
© Joanne Quinn-Smith 2014 All rights reserved.