Monday Morning Marketeer, Revealed: 5 Reasons SEO Is not Dead!

Hosted by: technogranny Title: Monday Morning Marketeer, Revealed: 5 Reasons SEO Is not Dead!

Time: 09/02/2015 08:00 AM EDT Episode Notes: The Monday Monrning Marketeer Guest is internet SEO, Search engine optimizer, Rich Massafras, who will tell you that SEO is not dead, just going through metamorphosis. And if you have a website you cannot ignore the beautiful butterfly that SEO has become.

Listen to #Podcast Here

Known as the Cash Flow Engineer, Richard Massafra worked in manufacturing as a machinist and engineer for over 20 years before switching to the IT filed where he was an instructor and later a network engineer.  While working as an engineer in manufacturing and the IT field he had a few part time businesses.  Richard owned a chocolate manufacturing business and then a concession trailer business making the best fresh cut fries at fairs and festivals in Western Pennsylvania. At the same time Mr. Massafra has spent the last few years marketing and doing SEO (Search Engine Optimization) for his websites and other businesses.  His specialty is ranking YouTube videos and Social webpages such as Yelp, and Facebook.

Some would say SEO is dead because internet users are more interested in playing games and using Facebook.

While it's true that Facebook has grown in popularity over the years SEO and the Internet is growing even faster.  You might say that Google and Facebook are duking it out.

 

SEO is not dead but Google has changed how they rank pages and what get puts on page one, thankfully Google has changed their algorithm to be more accurate of what user's intentions are.

Website owners are concerned that SEO is dead because they feel they have to produce good content all the time - not true but the content has to be relevant to the search being conducted and not just a tag on to lure people to a site.

Many critics say that SEO is dead because SEO optimizers have to be unethical - many people think that software that automates post on different social networks is unethical.  Well we are using computers to crunch numbers to balance the checkbook or make invoices and take orders because it is more efficient.  All we are doing is using software to post good relevant content on different social media sites that one has created.

Uninformed business owners are concerned that SEO is dead because it is expensive and it takes months if not years to get a return on investment.  Answer to that is that with good calls to action a business can make money with search engine optimization that can turn suspects into prospects and prospects into paying client.    

Cash Flow Engineer, Rich Massafra

contact info

(724) 518-1642

rich@thepittsburghseo.com

web site http://thepittsburghseo.com

Facebook  https://www.facebook.com/Thepittsburghseocom-1482114095352131/

YouTube https://www.youtube.com/user/ThePittsburghSEO

Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-444-5197 Listen at: http://tinyurl.com/MondayMorningMarketeer 

www.mondaymorningmarketeer.com

Unique Radio Channel atwww.positivelypittsburghlivemgazine.com

facebook.com/mondaymorningmarketeer 

twitter.com/monmornmarketer

This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.© Joanne Quinn-Smith 2015 All rights reserved.

Monday Morning Marketeer, Discover Free Tools Available for SEO

Monday Morning Marketeer,  

Discover Free Tools Available for SEO

Time: 09/02/2015 08:00 AM EDT
Episode Notes: The Monday Monrning Marketeer Guest is internet SEO, Search engine optimizer, Rich Massafras, who will tell you that SEO is not dead, just going through metamorphosis. And if you have a website you cannot ignore the beautiful butterfly that SEO has become.

Listen to show here

Richard Massafra

Richard Massafra  has worked in manufacturing as a machinist and engineer for over 20 years before switching to the IT filed where he was an instructor and later a network engineer.  Well working as an engineer in manufacturing and the IT field he had a few part time businesses.  Richard owned a chocolate manufacturing business where he  and then a concession trailer business making the best fresh cut fries at fairs and festivals in Western Pennsylvania. Now Mr. Massafra  has spent the last few years marketing and doing SEO (Search Engine Optimization) for his websites and other businesses.  His speciality is ranking Youtube videos and Social webpages such as Yelp, and Facebook .

Massafra Internet Productions

Massafra Internet Productions  helps local businesses  attract new customers and remind current customers about the services and products they offer.  MIP  specialty is ranking videos .  If you

don’t have a video don’t worry they can produce a professional video for 10% of what other production companies charge. 

Their client’s videos are written by their customers without them even knowing they did it.  The video takes an  online reviews from Yelp, Facebook, Merchant Circle and other review places and combines them with professional spokes models to produce a 60 second review branding video.

After MIP has the video their real work begins with optimizing the video  before  uploading  it to video sites.  Then they  use a vast array of blogs and social sites to build authority for your website, social sites and videos.

They do the small things that other companies are not aware of or are not willing to do to give companies the best possible chance that their videos are viewed and attract more customers.

MIP will help evaluate keywords and create a plan for ranking keywords fast  so there is not a year waiting for results.

CashMachineEngineer

Pittsburgh SEO.com  Massafra Internet Productions

Free tools to help with SEOGoogle Ad Words 

How is MozRank scored?

We calculate this score on a logarithmic scale between 0 and 10. Thus, it's much easier to improve from a MozRank of 3 to 4 than it

is to improve from 8 to 9. An "average" MozRank of what most people think of as a normal page on the Internet is around 3.

How can MozRank be improved?

A web page's MozRank can be improved by getting lots of links from semi-popular pages or a few links from very popular pages.

What free tools can be used for keyword research?

Viewlio

SEO Power Sweep

Spyfu

What free tools s are best for tracking rankings?

SEO Book plug in for Firefox, Rank Tracker  

Alexa

What tools that are free for automated link building? 

http://searchenginewatch.com/sew/how-to/2073995/30-more-tools-to-automate-your-link-building#

What tools are free for discovering why certain sites are ranked number 1?

Spyfu

Why are links important?

What does Google say about linking?

Do you have all of this in a document that can be downloaded?

Cash Flow Engineer, Rich Massafra

contact info

(724) 518-1642

rich@thepittsburghseo.com

web site http://thepittsburghseo.com

Facebook  https://www.facebook.com/Thepittsburghseocom-1482114095352131/

YouTube https://www.youtube.com/user/ThePittsburghSEO

Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-444-5197 Listen at: http://tinyurl.com/MondayMorningMarketeer 

www.mondaymorningmarketeer.com

Unique Radio Channel at www.positivelypittsburghlivemgazine.com

facebook.com/mondaymorningmarketeer 

twitter.com/monmornmarketer

This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.© Joanne Quinn-Smith 2015 All rights reserved.

Five Tips to Inexpensively Increase Your Marketing in Tough Times

Five Tips to Inexpensively Increase Your Marketing in Tough Times

Experts are saying that most recessions only last 18 months which means that this crazy “sluggish economy” should be ending soon. So then what! So now what! What have you done to continue markeing your business in Tough Times? Research studies have proven that those businesses which continue to market through a recession will grow 50% and those who do not will either not grow at all or not be there when economic situation improves.

So you are saying to me, "but I can barely pay administrative costs and it’s tough to make payroll even for my administrative assistant. I have had to make cutbacks and tighten up, there’s nothing left for marketing." Well, did you ever hear that when the going gets tough, the tough get going????
Can I throw some other trite sayings at you?
Think outside the box.
Find a quicker, more effective way to market.
Get out of your living room, there’s no business there.
Action cures just about everything.

Here are five ways to increase your marketing without expanding your budget

I. Increase your networking, find synergistic events and get out there—miracles don’t happen in your living room.
Sign up for newsletters that tell you about events in your local area.
In Pittsburgh—Pittsburgh Business Times, City Paper, City and County Websites. Many of these events are free or low cost, you will know which ones work out for the best Return on Investment if you have to pay for them.

II.On line free marketing:
Merchant Circle, you can almost create a mini website
Craig’s List—check out announcements and Notices, Shows and Events, Clubs, Garage Sales, Fundraisers, Graduations .What works for you to expand your potential customer base?
Craig’s List—Services and Small Biz Ads
Open Directory or Dmoz, takes a while to get your website approved by volunteers but let it sit and percolate while you do other things.
Restaurants can advertise on LocalWineEvents.com for free in your local area
SuperAds.com, choose the free listing, you can upgrade later when the economy gets better if you feel the need.


III. Word of Mouth:

Offer Perks to Regular Customers to Get the Word Out, use referral marketing. It helps keep your steady customers happy, let’s them know they are important and there is no source of new business like a satisfied customer.

IV. Use Social Media, Blog, Talkcast, Social Networks

Blogging, Talkcasting and Social Networks can give you an opportunity to do some shameless self promotion by setting your self up as an expert in your field. With all of the options out there and money tight you need to be the “go to person” in your field.
Some tips for Social Media
· Don’t always tout your business, offer good information and then give people a call to action, a subtle suggestion that if they need additional information they can call you.
· In your social networking offer free seminars, do them on line as webinars or hook up with a businesss that needs to promote itself also and hold it there for free. Everybody wins. You get your expertise out to some new clients and your non-competitive venu gets exposure for their business.
· Good partners are salons, spas, small restaurants (some like Panera have free meeting space that you can reserve.) Anyone that has a space that can accommodate about 30 people is a good candidate.

V. Many small businesses do not know that you can get some free advertising on Google, using Google Local or Google Maps. Google is looking to increase the value of their local search and their mapping application, so they have a simple way for you to tell them some information about your business, and now they are infusing those results into their main search engine
Things You Need Before Starting Your Free Advertisement
· A description of your business
· Your phone number, address and any other contact info you want to advertise
· A logo or image that represents your business (some people use a picture of their office, store or restaurant) If you are a consultant and a good in person networker, it's best to use YOUR picture.
· A coupon or special offer you want to advertise (Google also lets you add a coupon for FREE if you want)
·
Step-by-Step Guide to Free Google Advertisement
1. Go to www.google.com/local and search for your business to verify it is not yet listed with an advertisement.
2. Go back to www.google.com/local and click on Add/Edit Your Business at the bottom left part of the page.

Whatever you do, know that your clients and your neighbors are watching you. You can be the impetus for not just building your business during tough times but also inspiring others to do the same. The trickle down effect is that businesses on the same perverbial street corner who are doing business makes that street corner a hub of activity and in tough times prospects and customers want to be where the action is.

This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith 2009, Monday Morning Marketeer™ 412-628-5048
Listen at: http://tinyurl.com/MondayMorningMarketeer

Blog: http://www.marketingmondaymorning.blogspot.com/
Or on its unique radio channel at:
http://www.positivelypittsburghlivemgazine.com/
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding.
Joanne has also been designated by the 2009 U.S. Small Business Administration as the Small Business Journalist of the Year for her work with information relevant to and advocacy of small businesses.
Follow at: https://twitter.com/monmornmarketer
Facebook: http://www.facebook.com/joannequinnsmith

Phone: 412-628-5048