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Title: Monday Morning Marketeer-- Folly of the Marketing Plan
in Your Head
Or 7 Things You Need to Know to Get Into Customer’s Heads
Time: 02/07/2011 11:00 AM EST
Episode Notes: "My marketing plan is in my head, " you say.
Sure and so are the last two weeks, to do list! How many of those important, "to-dos" never
happened and what were the consequences. If there weren't any consequences, then you were just plain lucky or your "to-dos" just weren't that important.
There's a little more at stake with that marketing plan in your
head. The number one thing that you need "to-do" in your business is to market it. No matter how
sharp you think you are, please don't leave this important task
to your very fallible brain. Today on Monday Morning Marketeer, hear some tips to help you get
started. Listen to archive of this show at:
|It's in your head, now you have to get|
it out on paper, a plan is no good
unless it's written.
One of the toughest marketing assignments is to write a marketing plan that is ambitious yet still attainable. Here are some simple things to do when you start your marketing plan.
Before starting on your written plan, you should answer the following questions:
1. What is the product or service you are selling?
Whatever widget you sell whether it be a service or a manufactured product, you need a plan to sell everything, and you need a segmented marketing message for each product. I do so many things that for a long time it was hard for people to understand what I really do, so I began segmenting my marketing for each of my products.
|On that information highway you|
have to have a division in your
marketing message to your
various segments of clients.
2. Who is your market that will buy the product or service?
This is a tough one, let’s make a list for instance if I were to take this show and create information products who would I sell it to?
First of all, I would sell it to my current clients
Second, my listeners
|If you think marketing is a game, then|
learn to play chess, at least that's a
Fourth, my blog readers
Fifth, attendees of my speaking engagements
Trade show attendees
Are you getting the picture?
3. What need does the above market have for your product or service?
Increasing their business
Becoming known as an authority
Getting internet visibility
Using social media to get their message out
4. What is the basic message that you would like to send to this market in regards to your product?
|Don't let yourself be easy to miss, use|
everything in your arsenal.
You have recommendations
You have endorsements
You have satisfied customers
You have a guarantee
On time, excellent quality
5. What is the best way of getting in contact with your projected market? (i.e.- T.V, Radio, Print, Online)
Where is your marketing dollar best spent
If you don’t have a budget then perhaps you need to learn as much as you can about online marketing and social media as you possibly can.
After answering the above questions you will ready to start on your marketing plan. When answering question five keep in mind your budget limitations as you do not want to set yourself up for committing too much money to advertising.
For More on this Topic:
"Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One"
This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith 2011, Monday Morning Marketeer™ 412-628-5048
Listen at: http://tinyurl.com/MondayMorningMarketeer
Or on its unique radio channel at:
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding.
Joanne has also been designated by the 2009 U.S. Small Business Administration as the Small Business Journalist of the Year for her work with information relevant to and advocacy of small businesses.
Follow at: https://twitter.com/monmornmarketer