Wednesday, December 30, 2015

Monday Morning Marketeer, Citations, Free and Easy Way to Boost Web Rankings



What are citations? Citations are powerful links that give credibility to a website.  They are especially powerful in local marketing.

  Listen to Interview Here

According to DMoz

Citations Create Success for Local Businesses

"Citations are defined as mentions of your business name and address
on other web pages—even if there is no link to your website. An example of a citation might be an online yellow pages directory where your business is listed, but not linked to. Citations can also be found on local chamber of commerce pages, or on a local business association page that includes your business information, even if they are not linking at all to your website."

Citations are a large component of online ranking algorithms such as Google and Bing.  Businesses with greater numbers of citaitons can rank higher than larger businesses with fewer citations. 


The citations should be from well indexed portals like Merchant Circle, Superpages.com, Yellow Pages.com, Yelp, etc. These citations help consumers and the algorithms confirm you are who you say you are.

Citations are really improtant in niches, like construction services such as plumbing or electrical, where many service providers don't have websites themselves. Without  a web site, search engines rely on what information they can find.
Why should I care about citations?  They are free high Domain Authority links to your site.  Some of the DAs are in the 80 and 90 range.That is a lot of link juice going to your website.



Where do I start?  Start with your web page.  Is it accurate?  Would you like to change anything such as punctuation or abbreviations?  This is the time to change it. Next claim the Google business listing.  Complete the listing with a bio, hours of operation, pictures, address, descriptions.



Now here is where the magic comes in - take that same exact information in the Google listing and the Website (they should be exact) and put in other business directories.

So you say exact does that mean abbreviations and phone number and
fax number? When I say exact I mean exact if the address is 123 Main St,  with a period put the period in every directory.  If ST is all caps then put in all caps.  The best thing is to not have punctuation.  Don't put commas or periods in the business listing address or name or phone number. If the name MIP INC.  it can't be MIP Inc   (724) 555-555 should be 724 555 5555 because certain sites don't allow punctuation. Your website must also match.    If you see NAP concerning citations this is an abbreviation for Name Address Phone Number.

Am I done after I list it in Yelp, Google, Yahoo, Bing and Manta? If you think 5 or 10 is enough you are off base.  There are many business listing directories. There are directories based on geography, for type of business, membership sites Chamber of Commerce or Pittsburgh Technology Council,  and there are general  ones as well.  I have seen over 160 citations for certain businesses. 

They are all free listings and links?  Oh yeah It is the least expensive most powerful linking strategy for local businesses. Period.

So if I get messed up and have a few with different addresses and a few with different phone numbers that won't matter will it? Don't forget Google is about relevance and if your citations vary with phone number and addresses Google has a difficult time knowing which one is correct.  Google wants to show what is relevant and give its users a good experience. 

If Google served up a page with a bad phone number its customers would not trust them as much.

Are there other places for citations? Citations can also be bylines for answers or guest posts.  It can be in video comments and descriptions, forum signatures and press releases.
Don't forget to claim the listing in the directories.  It adds relevance.

Listen to Interview Here


Check out my by-line below and also Rich's, when you are a guest blogger, when you post in forums, you should always use one.



Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-444-5197 Listen at: http://tinyurl.com/MondayMorningMarketeer 
This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.© Joanne Quinn-Smith 2015 All rights reserved.



Thursday, November 12, 2015

Monday Morning Marketeer, Revealed: 5 Reasons SEO Is not Dead!



Hosted by: technogranny
Title: Monday Morning Marketeer, Revealed: 5 Reasons SEO Is not Dead!
Time: 09/02/2015 08:00 AM EDT
Episode Notes: The Monday Monrning Marketeer Guest is internet SEO, Search engine optimizer, Rich Massafras, who will tell you that SEO is not dead, just going through metamorphosis. And if you have a website you cannot ignore the beautiful butterfly that SEO has become.

Listen to #Podcast Here


Known as the Cash Flow Engineer, Richard Massafra worked in manufacturing as a machinist and engineer for over 20 years before switching to the IT filed where he was an instructor and later a network engineer.  While working as an engineer in manufacturing and the IT field he had a few part time businesses.  Richard owned a chocolate manufacturing business and then a concession trailer business making the best fresh cut fries at fairs and festivals in Western Pennsylvania. At the same time Mr. Massafra has spent the last few years marketing and doing SEO (Search Engine Optimization) for his websites and other businesses.  His specialty is ranking YouTube videos and Social webpages such as Yelp, and Facebook.
Some would say SEO is dead because internet users are more interested in playing games and using Facebook.

While it's true that Facebook has grown in popularity over the years SEO and the Internet is growing even faster.  You might say that Google and Facebook are duking it out.
 
SEO is not dead but Google has changed how they rank pages and what get puts on page one, thankfully Google has changed their algorithm to be more accurate of what user's intentions are.

Website owners are concerned that SEO is dead because they feel they have to produce good content all the time - not true but the content has to be relevant to the search being conducted and not just a tag on to lure people to a site.

Many critics say that SEO is dead because SEO optimizers have to be unethical - many people think that software that automates post on different social networks is unethical.  Well we are using computers to crunch numbers to balance the checkbook or make invoices and take orders because it is more efficient.  All we are doing is using software to post good relevant content on different social media sites that one has created.

Uninformed business owners are concerned that SEO is dead because it is expensive and it takes months if not years to get a return on investment.  Answer to that is that with good calls to action a business can make money with search engine optimization that can turn suspects into prospects and prospects into paying client.    




Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-444-5197 Listen at: http://tinyurl.com/MondayMorningMarketeer 
This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.© Joanne Quinn-Smith 2015 All rights reserved.


Thursday, October 22, 2015

Monday Morning Marketeer, Discover Free Tools Available for SEO



Monday Morning Marketeer,  

Discover Free Tools Available for SEO


Time: 09/02/2015 08:00 AM EDT
Episode Notes: The Monday Monrning Marketeer Guest is internet SEO, Search engine optimizer, Rich Massafras, who will tell you that SEO is not dead, just going through metamorphosis. And if you have a website you cannot ignore the beautiful butterfly that SEO has become.

Listen to show here



Richard Massafra

Richard Massafra  has worked in manufacturing as a machinist and engineer for over 20 years before switching to the IT filed where he was an instructor and later a network engineer.  Well working as an engineer in manufacturing and the IT field he had a few part time businesses.  Richard owned a chocolate manufacturing business where he  and then a concession trailer business making the best fresh cut fries at fairs and festivals in Western Pennsylvania. Now Mr. Massafra  has spent the last few years marketing and doing SEO (Search Engine Optimization) for his websites and other businesses.  His speciality is ranking Youtube videos and Social webpages such as Yelp, and Facebook .

Massafra Internet Productions
Massafra Internet Productions  helps local businesses  attract new customers and remind current customers about the services and products they offer.  MIP  specialty is ranking videos .  If you
don’t have a video don’t worry they can produce a professional video for 10% of what other production companies charge. 
Their client’s videos are written by their customers without them even knowing they did it.  The video takes an  online reviews from Yelp, Facebook, Merchant Circle and other review places and combines them with professional spokes models to produce a 60 second review branding video.
After MIP has the video their real work begins with optimizing the video  before  uploading  it to video sites.  Then they  use a vast array of blogs and social sites to build authority for your website, social sites and videos.
They do the small things that other companies are not aware of or are not willing to do to give companies the best possible chance that their videos are viewed and attract more customers.
MIP will help evaluate keywords and create a plan for ranking keywords fast  so there is not a year waiting for results.


CashMachineEngineer

Pittsburgh SEO.com  Massafra Internet Productions


Free tools to help with SEOGoogle Ad Words 

How is MozRank scored?

We calculate this score on a logarithmic scale between 0 and 10. Thus, it's much easier to improve from a MozRank of 3 to 4 than it
is to improve from 8 to 9. An "average" MozRank of what most people think of as a normal page on the Internet is around 3.
How can MozRank be improved?
A web page's MozRank can be improved by getting lots of links from semi-popular pages or a few links from very popular pages.

What free tools can be used for keyword research?


Viewlio
SEO Power Sweep
Spyfu


What free tools s are best for tracking rankings?


SEO Book plug in for Firefox, Rank Tracker  
Alexa




What tools that are free for automated link building? 



What tools are free for discovering why certain sites are ranked number 1?


Spyfu

Why are links important?



What does Google say about linking?



Do you have all of this in a document that can be downloaded?




Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-444-5197 Listen at: http://tinyurl.com/MondayMorningMarketeer 
This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.© Joanne Quinn-Smith 2015 All rights reserved.

Thursday, July 9, 2015

Monday Morning Marketeer, Social Media Tips









For these and more tips you can purchase, "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One"  Here:  




Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-628-5048Listen at: http://tinyurl.com/MondayMorningMarketeerwww.mondaymorningmarketeer.comUnique Radio Channel at www.positivelypittsburghlivemgazine.comfacebook.com/mondaymorningmarketeer | twitter.com/monmornmarketer
This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.© Joanne Quinn-Smith 2015 All rights reserved.





Friday, February 27, 2015

Monday Morning Marketeer Review of "Charlatan: America's Most Dangerous Huckster" by Pope Brock



Book Review 

by Joanne Quinn-Smith aka TechnoGranny, Host of MondayMorningMarketeer

Charlatan: America's Most Dangerous Huckster, 

the Man Who Pursued Him, and the Age of Flimflam


This is a little different tack than most people's point of view. The book was recommended to me by James Malinchak, ABCTV Secret Millionaire at a conference of his that I attended.  This book is not just about exposing the quackery of the early 1900's but it was about how basically one man affected many arenas.  John R Brinkley didn't event flimflam but he did take it to a new height of professionalism.  He might just have invented and not gotten credit for public relations, PR.  He also effectively used the new at the time medium of radio to promote his products and also direct mail and testimonials.  In addition Brinkley knew how to change direction with the marketplace. 

Marketers and business owners today could learn a lot from the man who added so much to the marketing of even political campaigns of his era.  Lessons are as relevant today as they were then.  If you are in business and wondering why you are not doing more business, read this book and perhaps by reading the history of hucksters you can change your own history.



If you would like to learn more about using podcasts to increase your business, including producing your own podcast, 

contact Joanne Quinn-Smith at 412-444-5197

Or Email Here:




Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:
©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-628-5048
Listen at: http://tinyurl.com/MondayMorningMarketeer
www.mondaymorningmarketeer.com
Unique Radio Channel at www.positivelypittsburghlivemgazine.com
facebook.com/mondaymorningmarketeer | twitter.com/monmornmarketer

This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.
© Joanne Quinn-Smith 2015 All rights reserved.


Thursday, February 26, 2015

MondayMorningMarketeer, Free Wedding Planning Checklist


FREE WEDDING CHECK LIST


A Special Offer to Friends and Fans of Monday Morning Marketeer. 

Get Exclusive Special Report! 


The 10 Easy-To-Miss Things You Need For Your Wedding
But Have Probably Forgotten to Budget For!



What You Get:


Learn the top 10 things brides almostalways forget to include in their budgets (According to a Pittsburgh wedding planning expert)!

• Learn how to plan for and avoid what would otherwise be unexpected disasters on your wedding day!
• Receive helpful tips via email for planning a wedding in Pittsburgh! (You can unsubscribe at any time)

http://www.pittsburghweddingsupergroup.com/landing/

Special offer to MondayMorningMarketeer Friends and Fans from

A Great Place to Find
Wedding Planning
Wedding Videography
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For those of you in business, think about this, can you really afford to have a shabby wedding? Isn't that just one more image presentation of yourself?
Remember one of the mottoes of Monday Morning Marketeer, 

"It doesn't have to be expensive to be outstanding."


If you would like to learn more about using podcasts to increase your business, including producing your own podcast, 

contact Joanne Quinn-Smith at 412-444-5197

Or Email Here:




Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:
©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-628-5048
Listen at: http://tinyurl.com/MondayMorningMarketeer
www.mondaymorningmarketeer.com
Unique Radio Channel at www.positivelypittsburghlivemgazine.com
facebook.com/mondaymorningmarketeer | twitter.com/monmornmarketer

This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.
© Joanne Quinn-Smith 2015 All rights reserved.



Monday, February 16, 2015

Monday Morning Marketeer, 4 Reasons Why Podcasts Having Major Resurgence

Monday Morning Marketeer, 4 Reasons Why Podcasts Having Major Resurgence



Hosted by: technogranny
Title: Monday Morning Marketeer, 4 Reasons Why Podcasts Having Major Resurgence
Time: 12/15/2014 11:00 AM EST
Episode Notes: Have you noticed the online and offline stir about podcasts? What could be driving this resurgence in popularity? According to expert podcasters and media monitors: podcast quality is better. Economics of podcasting makes sense over traditional radio. The I Phone and other major apps have made listening easier and CARS, yes cars.

Listen to Archived Show Here


Number One Reason:

Today's podcasts are more sophisitcated, hear about the success of those putting heart and soul and professionalism into their podcasts.

Number Two Reason:

Makes New Media Sense if you are marketing business, product or service.  Producing an average podcast costs far less than producing a TV show or a radio show.  Also the CPM (the cost to an advertiser per thousand impressions, a standard ad-industry unit) is between $20 and $45.

Number Three Reason:

The secret to resurgence of podcasting is the CAR: the drive-time commuter. According to Pew Research  44 percent of all radio listening takes place in the car.  Think about how much time you spend in your car.  Car-based listeners are commuting for long periods of time, they tune in for long stretches during traffic jams or trips, that makes them valuable to advertisers.

Number Four Reason:

Slick New Apps and Software Technology!  
Apple, whose iTunes provided the launching pad for most early podcasts, gave podcasts their own, non-deletable app on the latest version of its mobile operating system.

Also apps like, Player.fm, DoggCatcher,  Pocketcast and Beyond Pod for android.


Listen to Archived Show Here

If you would like to learn more about using podcasts to increase your business, including producing your own podcast, contact Joanne Quinn-Smith at 412-444-5197

Or Email Here:



Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:
©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-628-5048
Listen at: http://tinyurl.com/MondayMorningMarketeer
www.mondaymorningmarketeer.com
Unique Radio Channel at www.positivelypittsburghlivemgazine.com
facebook.com/mondaymorningmarketeer | twitter.com/monmornmarketer

This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.
© Joanne Quinn-Smith 2014 All rights reserved.