|Hosted by: technogranny|
Title: Monday Morning Marketeer, 4 Reasons Why Podcasts Having Major Resurgence
|Time: 12/15/2014 11:00 AM EST|
Episode Notes: Have you noticed the online and offline stir about podcasts? What could be driving this resurgence in popularity? According to expert podcasters and media monitors: podcast quality is better. Economics of podcasting makes sense over traditional radio. The I Phone and other major apps have made listening easier and CARS, yes cars.
Number One Reason:
Today's podcasts are more sophisitcated, hear about the success of those putting heart and soul and professionalism into their podcasts.
Number Two Reason:Makes New Media Sense if you are marketing business, product or service. Producing an average podcast costs far less than producing a TV show or a radio show. Also the CPM (the cost to an advertiser per thousand impressions, a standard ad-industry unit) is between $20 and $45.
Number Three Reason:
The secret to resurgence of podcasting is the CAR: the drive-time commuter. According to Pew Research 44 percent of all radio listening takes place in the car. Think about how much time you spend in your car. Car-based listeners are commuting for long periods of time, they tune in for long stretches during traffic jams or trips, that makes them valuable to advertisers.
Number Four Reason:
Slick New Apps and Software Technology!
Apple, whose iTunes provided the launching pad for most early podcasts, gave podcasts their own, non-deletable app on the latest version of its mobile operating system.
Also apps like, Player.fm, DoggCatcher, Pocketcast and Beyond Pod for android.