Books and Media Kit

"Folly of  Marketing Plan in Your Head

101 Compelling Reasons to Write One"

Complete with K.I.S.S. List


"Folly of the Marketing Plan in Your Head” truly will give you a 101 Reasons to Write One. And the K.I.S.S. List will make it simple for you. There are even downloadable templates to help you keep track of your information. You will learn where to start with goals and self evaluation. Both very important tools because if you don't know where you are going, you will never figure out how to get there.

There are important lessons about
• defining your product
• whose needs it will satisfy
• how to get your message out to them.

In simple laymen's terms you will also learn
• how to determine your best customer
• your target market
• and your pricing strategy--the lost component of marketing.

In addition included are lessons on
• super data and how it can help you to segment your market,
• how to utilize long term evaluations of your sales results progress
• and ways to eliminate your customers’ obstacles in doing business with you.

This book covers everything from social media, customer appreciation and of course the personal touch. Come away with multiple ways to "touch" your clients so that you are "first on their mind" and their money is "in your bank account."

Important Take Away from this book:
• Why you need a written marketing plan
• What you will learn about your business in the process of writing your marketing plan
• How writing and then implementing your plan will increase your bottom line sales and profit
• How to use your market data to keep your business fresh, growing and sustainable
• Resources that will help you with your marketing plan and in your business

Author and publisher, Joyce Faulkner says, "It's a quick read but you will go back many times to read again and garner more in depth information."

Author Bio


Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania, a full service marketing company specializing in Web 2.0 Gorilla Branding™.  Known as the Techno Granny she offers her clients unique, creative and energetic marketing and management plans.  Her niche is creating internet based platforms using good relevant information to create expert status and organic search dominance.

Joanne is an author, prolific blogger and talkcaster.  Joanne’s flagship website, garners 220,000 hits per month and 62,000 unique page views per week.  From July, 2011 to July, 2012, PPL Mag has had 2.25 million visitors and 662,000 unique page views.
Joanne Quinn-Smith has been designated nationally, 2009 Small Business Journalist of the Year by the U.S. Small Business Administration for her advocacy and reporting on small business using New Media. 
Joanne has interviewed over 2000 prominent business owners, non-profit executives and celebrities. With over 800 talkcasts in her repertoire.
 Her good news reporting at PositivelyPittsburghLive was a finalist for best website or blog in Media for the American Business Stevie Award in 2010.
Always on the cutting edge of social media, Joanne is the host of several weekly Talkcasts is a multi media resource for and about Pittsburgh. Website: which is Pittsburgh’s first Internet Radio and TV network.
Joanne’s expertise is in creating online platforms that create perpetual buzz. 

Where to Buy the Book 

 On Amazon

Publisher Info:


Pittsburgh “techno granny” honored as the Small Business ... “techno granny” honored as the Small Business Administration's National Journalist of the Year. Her byline has never appeared in a newspaper and  ...

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