Listen to Seminar Here
| Title: Monday Morning Marketeer--5 Ways that Press Release Help Web 2.0 Branding |
| Time: 09/24/2012 11:00 AM EDT Episode Notes: Press releases are not just for getting attention on traditional media. Distributed properly press releases can add to your Web 2.0 Branding.But you should not just put them up on a press release site or on your web site and forget about them. So today you will get 5 Ways to use them to augment your Web 2.0 Branding from Joanne Quinn-Smith the Techno Granny. And her guest, Hank Walshak of Walshak Communications will give you 11 Concrete ways to rock out your press releases so that they are a work of art from start to finish. Hank Walshak, the Communications Expert for Experts Hank's Website, is the founder and CEO of Walshak Communications, Inc. helps business consultants and other experts to: Be read. Be heard. Be seen. And be known. He enables clients to create and market their content through traditional and social media to stand out and apart as leaders in their fields. Hank has authored three books, the most recent being Driven: A How-to Strategy for Unlocking Your Greatest Potential, a work of creative nonfiction, written with Razi Imam and published by John Wiley & Sons How to Strategy Website So listen in to get tips on how to rock out you press release and upgrade your Web 2.0 Branding at the same time. |
Hank Walshak
Communication Expert for Experts
Hank
Walshak, the Communications Expert for Experts (www.hankwalshak.com), is the founder
and
CEO
of Walshak Communications, Inc. helps business
consultants and other experts to: Be read. Be
 |
| Hank Walshak, Media Specialist |
heard.
Be seen. And be known. He enables clients to create and market their content
through traditional
and
social media to stand out and apart as leaders in their fields.
He
is adept at enabling clients to articulate their ideas in ways that energize
and stay with their
audiences.
For more than 25 years, he has
consulted with, coached, and implemented communications programs for business
experts across a number of industries, from start ups, pharmaceuticals, energy,
high technology, manufacturing, and advanced materials to health care, law to
petrochemicals, sales, accounting, and higher education.
He
has authored three books, the most recent being Driven: A How-to Strategy for Unlocking Your
Greatest Potential, a work of
creative nonfiction, written with Razi Imam and published by John Wiley & Sons (www.drivennation.com). His earlier works
include Meeting the Challenge: The Wesley College Story 1873-2003, and Elmira College: Still Ahead of Its Time.
He is a coauthor of 29 Perspectives:
Success Strategies for Business and Life, published by the Pittsburgh Coaches Association and Top Ten Tips for Lasting
Happiness, published by Dr. Nancy Mramor.
Show Notes
1.
You can use news releases to explode
brand visibility and awareness of your company, products, or services.
2.
News releases complement other
brand-supporting communications.
3.
Releases add support to the contacts
you make with television and talk-show producers and reporters.
4.
Periodic releases are great ways to
make yourself known to clients or customers.
5.
You can make repeated impressions for
your brand on media people, clients, or customers. Repeated impressions through
releases show your audiences that your company is thriving and growing.
6.
Be sure to print your news releases on
your company or organization letterhead. This helps to establish your
credentials with the media.
7.
Make sure you follow an accepted format
when drafting your news releases.
8.
Remember to include contact information
should the media want to contact you about your news releases.
9.
Try to fit your news releases within
one, word-processed page or one email screen.
10. Make sure to use a reputable news-release company like PR
Web, PR Newswire, Vocus, or Cision. These companies deliver your releases to a
multitude of traditional and social media.
11. When staging an event, news releases build media and
audience awareness and involvement before the event.
Hank Walshak
Walshak Communications, Inc.
225 Cambridge Road
Bethel Park, PA 15102
412-831-3023
(c) Joanne Quinn-Smith 2012 This blog may be reprinted only in its entirety and with all of the following information.
(c) Joanne Quinn-Smith 2012 This blog may be reprinted only in its entirety and with all of the following information.
Joanne Quinn-Smith, Host of MondayMorningMarketeer
Award winning internet radio broadcaster, blogger, author and internet radio and TV network editor and publisher and an expert on Web 2.0 Branding. Joanne is the owner and CEO, Creative Energy Officer, of Dreamweaver Marketing Associates, a successful Pittsburgh-based marketing company. She is a grandmother and great grandmother, an unlikely trendsetter for online journalism and broadcasting. Joanne is internationally known as the “Get Your Google On” Gal. But better known as Techno Granny™ to over one million accumulated online listeners worldwide. Joanne has created a revolutionary online NEW MEDIA platform in Internet broadcasting, blogging and other social media participation that represents the new second generation of World Wide Web interactions, known in technology circles as Web 2.0. JQS is the online publisher of PositivelyPittsburghLiveMagazine.com, an online community magazine to disseminate the Positive News for Positive Pittsburghers. PPL Mag is Pittsburgh’s First Internet radio and TV network with syndicated channels and online radio and TV capabilities.
Joanne was also as the 2009 U.S. Small Business Administration "Journalist of the Year" for her work with information relevant to and advocacy of small businesses.
Follow at: MondayMorningMarketeerTwitterr
Facebook: http://www.facebook.com/mondaymorningmarketeer
Award winning internet radio broadcaster, blogger, author and internet radio and TV network editor and publisher and an expert on Web 2.0 Branding. Joanne is the owner and CEO, Creative Energy Officer, of Dreamweaver Marketing Associates, a successful Pittsburgh-based marketing company. She is a grandmother and great grandmother, an unlikely trendsetter for online journalism and broadcasting. Joanne is internationally known as the “Get Your Google On” Gal. But better known as Techno Granny™ to over one million accumulated online listeners worldwide. Joanne has created a revolutionary online NEW MEDIA platform in Internet broadcasting, blogging and other social media participation that represents the new second generation of World Wide Web interactions, known in technology circles as Web 2.0. JQS is the online publisher of PositivelyPittsburghLiveMagazine.com, an online community magazine to disseminate the Positive News for Positive Pittsburghers. PPL Mag is Pittsburgh’s First Internet radio and TV network with syndicated channels and online radio and TV capabilities.
Joanne was also as the 2009 U.S. Small Business Administration "Journalist of the Year" for her work with information relevant to and advocacy of small businesses.
Follow at: MondayMorningMarketeerTwitterr
Facebook: http://www.facebook.com/mondaymorningmarketeer
h Blog: http://mondaymorningmarketeer.comPhone: 412-444-5197
