Monday Morning Marketeer-5 Ways that Press Release Help Web 2.0 Branding

Listen to Seminar Here

Title: Monday Morning Marketeer--5 Ways that Press Release Help Web 2.0 Branding

Time: 09/24/2012 11:00 AM EDT Episode Notes: Press releases are not just for getting attention on traditional media. Distributed properly press releases can add to your Web 2.0 Branding.But you should not just put them up on a press release site or on your web site and forget about them. So today you will get 5 Ways to use them to augment your Web 2.0 Branding from Joanne Quinn-Smith the Techno Granny. And her guest, Hank Walshak of Walshak Communications will give you 11 Concrete ways to rock out your press releases so that they are a work of art from start to finish.  Hank Walshak, the Communications Expert for Experts Hank's Website, is the founder and CEO of Walshak Communications, Inc. helps business consultants and other experts to: Be read. Be heard. Be seen. And be known. He enables clients to create and market their content through traditional and social media to stand out and apart as leaders in their fields. Hank has authored three books, the most recent being Driven: A How-to Strategy for Unlocking Your Greatest Potential, a work of creative nonfiction, written with Razi Imam and published by John Wiley & Sons How to Strategy Website  So listen in to get tips on how to rock out you press release and upgrade your Web 2.0 Branding at the same time.

Hank Walshak

Communication Expert for Experts

Hank Walshak, the Communications Expert for Experts (www.hankwalshak.com), is the founder and

CEO of Walshak Communications, Inc.  helps business consultants and other experts to: Be read. Be

Hank Walshak, Media Specialist

heard. Be seen. And be known. He enables clients to create and market their content through traditional

and social media to stand out and apart as leaders in their fields.

He is adept at enabling clients to articulate their ideas in ways that energize and stay with their

audiences.

For more than 25 years, he has consulted with, coached, and implemented communications programs for business experts across a number of industries, from start ups, pharmaceuticals, energy, high technology, manufacturing, and advanced materials to health care, law to petrochemicals, sales, accounting, and higher education.

He has authored three books, the most recent being Driven: A How-to Strategy for Unlocking Your

Greatest Potential, a work of creative nonfiction, written with Razi Imam and published by John Wiley & Sons (www.drivennation.com). His earlier works include Meeting the Challenge: The Wesley College Story 1873-2003, and Elmira College: Still Ahead of Its Time. He is a coauthor of 29 Perspectives: Success Strategies for Business and Life, published by the Pittsburgh Coaches Association and Top Ten Tips for Lasting Happiness, published by Dr. Nancy Mramor.

 Show Notes

1.       You can use news releases to explode brand visibility and awareness of your company, products, or services.

2.       News releases complement other brand-supporting communications.

3.       Releases add support to the contacts you make with television and talk-show producers and reporters.

4.       Periodic releases are great ways to make yourself known to clients or customers.

5.       You can make repeated impressions for your brand on media people, clients, or customers. Repeated impressions through releases show your audiences that your company is thriving and growing.

6.       Be sure to print your news releases on your company or organization letterhead. This helps to establish your credentials with the media.

7.       Make sure you follow an accepted format when drafting your news releases.

8.       Remember to include contact information should the media want to contact you about your news releases.

9.       Try to fit your news releases within one, word-processed page or one email screen.

10.   Make sure to use a reputable news-release company like PR Web, PR Newswire, Vocus, or Cision. These companies deliver your releases to a multitude of traditional and social media.

11.   When staging an event, news releases build media and audience awareness and involvement before the  event.

Hank Walshak

Walshak Communications, Inc.

225 Cambridge Road

Bethel Park, PA 15102

412-831-3023


(c) Joanne Quinn-Smith 2012  This blog may be reprinted only in its entirety and with all of the following information.

        Joanne Quinn-Smith, Host of MondayMorningMarketeer
      Award winning internet radio broadcaster, blogger, author  and internet radio and TV network editor and publisher and an expert on Web 2.0 Branding.   Joanne is the owner and CEO, Creative Energy Officer, of Dreamweaver Marketing Associates, a successful Pittsburgh-based marketing company. She is a grandmother and great grandmother, an unlikely trendsetter for online journalism and broadcasting. Joanne is internationally known as the “Get Your Google On” Gal.  But better known as Techno Granny™ to over one million accumulated online listeners worldwide.   Joanne has created a revolutionary online NEW MEDIA platform in Internet broadcasting, blogging and other social media participation that represents the new second generation of World Wide Web interactions, known in technology circles as Web 2.0. JQS is the online publisher of PositivelyPittsburghLiveMagazine.com, an online community magazine to disseminate the Positive News for Positive Pittsburghers.  PPL Mag is Pittsburgh’s First Internet radio and TV network with syndicated channels and online radio and TV capabilities.

      Joanne was  also as the 2009 U.S. Small Business Administration "Journalist of the Year" for her work with information relevant to and advocacy of small businesses.
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