Listen to Intro Call That Was Interrupted by Tech Difficulties
Listen to Part Two for Five Fantastic Tips on Landing Pages and Free Special Offer
Steve Peck is founder of
8Pecks Marketing, inc where he and his team help businesses breakthrough the
marketing doldrums that impede their growth. While Instrumental in
transforming a struggling 50 Million dollar manufacturer into an
international 270 million dollar powerhouse, Steve built the infrastructure to
support the growth with minimal increases in overhead.
Steve has been solving
complex business problems for 30 years, and continues to apply the latest
technologies to create value for his clients. He’s been an
innovator on the internet since it was all dial up where he combines his love
for business, marketing and technology.
A Graduate Scholar from
Syracuse University, he earned an MBA in Marketing building on a degree in
Physics. Steve has been a top 20% distributor for a billion dollar
nutrition company, promoted beer in glass bottles and has had buyers fly over
2,000 miles to buy a car from him.
This morning Steve is
going to talk about 5 keys to creating killer landing pages that will help you
crush your competition and increase your profits. You’ll get
takeaways you can implement and see your conversions improve today.
Tips that recently allowed for an over 300 percent increase in
webinar registrations.Arguably his greatest accomplishment may be raising 6 great, overachieving kids with his wife Julie.
It's all about
conversion -
Some best practices
but it's not a matter of what is right or wrong - it is what works and what
doesn't work.
What is a landing page -
influence visitor to take a desired action
Sometimes there is so much effort at getting traffic, getting your
email opened, getting visits to your site - we throw the landing page together
just to get it done. Seen it way to many times.
Background you have
to work with:
a) Who the Landing
Page Targets - Target Segments with Custom Pages
b) your desired
action
c) know the flow
-where is the traffic coming from
Critical
Elements
1) Killer Headline
- Have a clear offer (signup, purchase, free trial, etc)
2) Keep your content
simple
- [don't click this button]
- Eliminate options and clutter
- consistent / believable (car insurance quote - zip code!
/ Driving record)
3) Make it obvious
what to do!
Car dealer web site - Had a button that called to the
visitor (push me! Push me!)
4) Custom /
Compelling Call To Action above the fold (doesn't mean a button with
"Submit")
5) Test / Measure / Refine / Test - Repeat, repeat,
repeat
- (Split Testing)
- Scientific Method - Hypothesis & Test
Bonus - Collect
only what you need - if you need more / make it two steps.
- Start with your call to action and work backwards
- Look for some models or tools to make the mechanics
easier (Optimize Press, Lead Pages, Unbounce, )
Here is
the special offer for listeners:
1) First
5 responders - Landing Page One on One Review with me. - Value $300
2)
Everyone - Userful Resources Guide for Landing Pages including a Headline
Analyzer
Steve Peck
724-510-0271
http://8pecks.com [My It's Your Game - Blog]
http://LinkedIn.com/in/StevePeck
[Connect with me on LinkedIn]
skype: steve.peck09
(c) Joanne Quinn-Smith 2014 All Rights Reserved
(c) Joanne Quinn-Smith 2014 All Rights Reserved
This blog post can be reproduced in its entirety with the
following information:
© Joanne Quinn-Smith 2013, Monday Morning Marketeer™
412-628-5048
Listen at: http://tinyurl.com/MondayMorningMarketeer
Or on its unique radio channel at:
Joanne Quinn-Smith is the Creative Energy Officer of
Dreamweaver Marketing Associates in Pittsburgh ,
Pennsylvania
Joanne has also been designated by the 2009 U.S. Small
Business Administration as the National Small Business Journalist of the Year
for her work with information relevant to and advocacy of small businesses.
Joanne is the host of MondayMorningMarketeer Talkcast, 15 minute Talkcast
seminars on Gorilla Marketing that you can do yourself for free or under
$100.00 She is the author of “Folly of
Marketing Plan in Your Head, 101 Compelling Reasons to Write One” available at:
http://www.amazon.com/dp/B00DHKVJOG
Follow at:
https://twitter.com/monmornmarketer
Phone: 412-444-5197
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