Wednesday, April 9, 2014

MondayMorningMarketeeer, Two Webinars with Tips for Building Profitable Landing Pages

Listen to Intro Call That Was Interrupted by Tech Difficulties

Listen to Part Two for Five Fantastic Tips on Landing Pages and Free Special Offer

Steve Peck is founder of 8Pecks Marketing, inc where he and his team help businesses breakthrough the marketing doldrums that impede their growth.  While Instrumental in transforming a struggling 50 Million dollar manufacturer  into an international 270 million dollar powerhouse, Steve built the infrastructure to support the growth with minimal increases in overhead.  

Steve has been solving complex business problems for 30 years, and continues to apply the latest technologies to create value for his clients.   He’s been an innovator on the internet since it was all dial up where he combines his love for business, marketing and technology.

A Graduate Scholar from Syracuse University, he earned an MBA in Marketing building on a degree in Physics.  Steve has been a top 20% distributor for a billion dollar nutrition company, promoted beer in glass bottles and has had buyers fly over 2,000 miles to buy a car from him.   

This morning Steve is going to talk about 5 keys to creating killer landing pages that will help you crush your competition and increase your profits.   You’ll get takeaways you can implement and see your conversions improve today.   Tips that recently allowed for an over 300 percent increase in webinar registrations.

Arguably his greatest accomplishment may be raising  6 great, overachieving kids with his wife Julie.  
It's all about conversion -
Some best practices but it's not a matter of what is right or wrong - it is what works and what doesn't work.

What is a landing page - 
influence visitor to take a desired action

Sometimes there is so much effort at getting traffic, getting your email opened, getting visits to your site - we throw the landing page together just to get it done.  Seen it way to many times.

Background you have to work with:

a) Who the Landing Page Targets - Target Segments with Custom Pages 
b) your desired action
c) know the flow -where is the traffic coming from

Critical Elements 
1) Killer Headline
         - Have a clear offer (signup, purchase, free trial, etc)
2) Keep your content simple
         - [don't click this button] 
         - Eliminate options and clutter
         - consistent / believable   (car insurance quote - zip code! / Driving record)
3) Make it obvious what to do!   
         Car dealer web site -  Had a button that called to the visitor (push me! Push me!)
4) Custom / Compelling Call To Action above the fold (doesn't mean a button with "Submit")
5) Test / Measure / Refine / Test - Repeat, repeat, repeat 
         - (Split Testing)
         - Scientific Method - Hypothesis & Test

Bonus - Collect only what you need - if you need more / make it two steps.
         -  Start with your call to action and work backwards
         -  Look for some models or tools to make the mechanics easier (Optimize Press, Lead Pages, Unbounce, )

Here is the special offer for listeners:
1) First 5 responders - Landing Page One on One Review with me. - Value $300
2) Everyone - Userful Resources Guide for Landing Pages including a Headline Analyzer

Steve Peck
724-510-0271  [My It's Your Game - Blog]  [Connect with me on LinkedIn]

skype: steve.peck09

(c) Joanne Quinn-Smith 2014 All Rights Reserved

This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith 2013, Monday Morning Marketeer™ 412-628-5048

Or on its unique radio channel at:
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding.
Joanne has also been designated by the 2009 U.S. Small Business Administration as the National Small Business Journalist of the Year for her work with information relevant to and advocacy of small businesses. Joanne is the host of MondayMorningMarketeer Talkcast, 15 minute Talkcast seminars on Gorilla Marketing that you can do yourself for free or under $100.00  She is the author of “Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One”  available at:

Follow at:

Phone:  412-444-5197

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