| Hosted by: technogranny Title: Monday Morning Marketeer, 4 Reasons Why Podcasts Having Major Resurgence |
| Time: 12/15/2014 11:00 AM EST Episode Notes: Have you noticed the online and offline stir about podcasts? What could be driving this resurgence in popularity? According to expert podcasters and media monitors: podcast quality is better. Economics of podcasting makes sense over traditional radio. The I Phone and other major apps have made listening easier and CARS, yes cars. |
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Number One Reason:
Today's podcasts are more sophisitcated, hear about the success of those putting heart and soul and professionalism into their podcasts.
Number Two Reason:
Makes New Media Sense if you are marketing business, product or service. Producing an average podcast costs far less than producing a TV show or a radio show. Also the CPM (the cost to an advertiser per thousand impressions, a standard ad-industry unit) is between $20 and $45.
Number Three Reason:
The secret to resurgence of podcasting is the CAR: the drive-time commuter. According to Pew Research 44 percent of all radio listening takes place in the car. Think about how much time you spend in your car. Car-based listeners are
commuting for long periods of time, they tune in for long stretches during traffic jams or trips, that makes them valuable to
advertisers.Number Four Reason:
Slick New Apps and Software Technology!
Apple, whose iTunes
provided the launching pad for most early podcasts, gave podcasts their own,
non-deletable app on the latest version of its mobile operating system.
Also apps like, Player.fm, DoggCatcher, Pocketcast and Beyond Pod for android.
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©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-628-5048
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