Episode 13, Does Your E-Mail Get Dumped?

Aren’t lists wonderful? Morning drive radio is full of lists of the top ten this or that ad infinitum, most of it for your entertainment and mine. However this blog is for your enlightenment and not entertainment. Getting dumped is not funny! Even if it’s just your e-mail that gets dumped, trashed, deleted or worse yet, sent to the junk mail folder. So you are smart enough not to use dirty words in polite conversation why not avoid nasty turn-offs and alarms in the subject lines of your e-mails?

In real life you can get dumped for a lot of reasons. You can get dumped because of the way you dress, your personality, your income, your lifestyle, your conversation and YOU WILL KNOW YOU HAVE BEEN DUMPED!
It’s a little different in the cyber world.
Here are some categories of subject lines to avoid as if they could cause a catastrophic pandemic.

Special Offer,
Free, act Now, Be Your Own Boss, Money
100% free; 50% off; Act now1; Apply now: Contains $$$; $$$$$; Deep Discount! Double your money, time, investment, etc.; Double your income; Earn big buck, $, extra cash, huge paycheck! Easy terms; Low monthly payments! Eliminate Debt; Extra Income;
Fast Cash; Financial Freedom: FREE; Free Access: Free Gift; Free Info: Free Offer: Free samples! Get Out of Debt: Loans: Lower your mortgage rate! Lowest insurance rates! Make Money! Work from home! Be your own boss! Cash Bonus! Credit! Need extra life insurance? Mortgage! OFFER! Home Based! Refinance!

The infomercials on these subjects are myriad. Your potential customer wakes up in the middle of the night to them, shudders and heads for the bed from the couch. What makes you think that your e-mails will fair any better.

Flea Market!

Hello! Do you really want that clientele anyway? They want it cheaper, more of it and don’t care about quality as long as they can get it for fifty cents. Personally I would be insulted to get an e-mail like this from you.

All words that relate to sex or pornography –dah!

Let’s go a little further, though: hot, Levitra, Viagra, Increase your size; Stimulate. Satisfaction, Cialis—When the moment is right, your prospective client will hit DELETE.

All words that related to cures or medication:

Valium –I get enough junk mail about medications that sometimes I might think I need a valium but I don’t want your e-mail about it.
Vicodin—Right! I know you are a pain already!
Xanax—if I didn’t have you bothering me with this inanity, I wouldn’t need a calmative!
Herbal—I already have a Chia pet in my window!
Lose weight—the scale already tells me that, don’t need an e-mail to remind me. What’s next, a talking scale that says, “Good morning, fatso?”
Medicine –Right now, you are being a pill, don’t need anymore!
Online Pharmacy—this makes me wonder if a margherita and a tattoo across the border comes with this e-mail!


All superlatives:
Amazing, that was one of the first words my 24 year old learned when he was two!
You're a winner! I am thinking to myself, how could this person possibly know THAT!
E.x.t.r.a. Punctuation—Get a life!
Winner! Lottery! That is strictly Third World country mentality and that’s usually where it is coming from.
Anything that looks like you are YELLING!
Capitalization and huge letters are a big "no, no" here or did your twelve year old forget to tell you that as she was chatting on line to her friends.

Commands:
Avoid! Buy! Call now! Click Here! Collect! Compare! Consolidate! Get! Instant! Limited time! Lose! Not Spam! Now only! Only! Open! Don't delete!
When someone tells me, “do not delete this e-mail,” guess what I do? These words remind me of the sixties song, Signs, Signs, Everywhere Signs!

Personalization
—HOORAY FOR YOU, YOU KNOW HOW TO USE MAIL MERGE!
Biggest tacky and scary technique: Your family, Your own, Dear Friend, For only, For you, Friend, Hello
The next thing I am waiting for is a home invasion or a pop up that says, “Congratulations sucker, I just shot your computer with an AK 47 Virus Gun.

As seen:

As seen on Oprah; as seen on TV; g a p p y t e x t; Hidden
“Oh, Lord, I just fell asleep at the computer and I am dreaming that the television infomercials have invaded it.”

Information you requested
—I am expecting a major spam attack, spy ware or a virus here.
In the same vein: Online degree: Online marketing; Opportunity; Promised you; Removes; Reverses; Search engine listings; Serious cash; Starting with a dollar amount;
Stop or stops; Teen—I am waiting for the FBI at my door on this one!
Undisclosed recipient –This is like the plain brown wrapper that is used to mail unobjectionable material.

Suggestions:
Be real, be inventive and considering the trillions of words in the English language, try to be creative, sincere and tell the truth and how about this? Develop an e-mail list that is specifically yours and that you have permission to use and then if you backslide into the cyber gutter which uses all of this crap, hopefully those prospects who know you will not mind.

If you'd like the audio on this please listen to the archived version of "Monday Morning Marketeer" at: http://www.talkshoe.com/talkshoe/web/tscmd/tc/33960
Scroll to: Episode 13
© Joanne Quinn-Smith, 2007

This article may be reprinted with permission by e-mail and this by-line:

Joanne Quinn-Smith, Creative Energy Officer of Dreamweaver Marketing Associates is the host of Monday Morning Marketeer. Listen at: http://www.talkshoe.com/talkshoe/web/tscmd/tc/33960
Or find show notes at: http://marketingmondaymorning.blogspot.com/

Start your Monday Morning Off with a Marketing Bang!

Want to start your week off with a bang?! Get your mind on marketing and selling with;

Monday Morning Marketeer!

Listen live for fifteen minutes every Monday at 9 AM, (last fifteen minutes reserved for live or chat questions)
Listen at:
http://www.talkshoe.com/talkshoe/web/tscmd/tc/33960




Description: Short tips for things you can do to market your business from Dreamweaver Marketing Associates, Creative Energy Officer, Joanne Quinn-Smith. Inexpensive self -marketing information, 15 minutes with 15 minutes for questions. Learn to easy, inexpensive tips for marketing your business with the Marketeer!

I have also listed past(archived) episodes that you can download to your MP3 or I pod and listen to later or you can turn on your computer and listen while you work.

UPCOMING EPISODES

EPISODE19 – 12 Steps to Selling 12/24/2007 09:00 AM EST

EPISODE20 - Self content management for your website! 12/31/2007 09:00 AM EST

EPISODE21 - Tips for a Powerful Voice Presentation 01/07/2008 08:00 AM EST

EPISODE21 - How to Create a List for a Multi-Level Business 01/07/2008 09:00 AM EST



Past (Archived) Episodes

EPISODE 1 - Monday Morning Marketing, Business cards

EPISODE2 - Monday Morning Marketing—Common Mistakes Made on Business Cards

EPISODE3 - Additional ways to use your business card

EPISODE4 - Ten inexpensive Tips for Marketing Your Business

EPISODE5 - Writing Press Releases

EPISODE7 - Branding What is it?

EPISODE 8 - Investigating Personal Branding--Are you a Rolls Royce or a Subaru?

EPISODE9 - Create Your Own Brand

EPISODE10 - Brand Your Uniqueness with Your Strenghts

EPISODE11 - Branding with Creative Story Telling

EPISODE12 - Describe What You are Branding

EPISODE13 - DOES YOUR E-MAIL GET DUMPED?

EPISODE14 - Five Cost Free Marketing Ideas

EPISODE15 - So you want to consult on the phone and get paid?

EPISODE16 - Getting paid on Pay Pal


EPISODE17 - Free 800 acounts,

EPISODE18 -Enhance Your Image with Auto Responders

Generate PR for Your Business or Organization

Rebecca Lamperski, Author of Full Bloom, recent interviewee on "Positively Pittsburgh Live" used lessons that she had learned at National Associaiton of Women Business Owners lst Annual NAWBO Day during Shawne Duperon's seminar on Media Relations to generate publicity for another of her organizations, National Speaker's Association.

Reprinted from "ShawneTV Guide," a free ezinethat generates amazing news stories andconversations. Subscribe at www.shawnetv.com.© Copyright 2007 by Shawne Duperon, ShawneTV Inc.ShawneTV29558 English WayNovi, MI48377US

Lessons Learned from an Association**************************************************Rebecca Lamperski of Full Bloom, is a growthexpert. She created some pretty amazing coveragefor her local National Speakers Association inPittsburgh, under the most unusual circumstances.She was a live guest on KDKA after pitching aspeak-a-thon for the radio. Yep, that's right,the radio! Rarely will you see TV coverage for aradio event. Here's how she did it:"The success really came when I adjusted theannouncement into an external press release tosend to the local broadcast stations, radiostations and newspapers.""Taking what I had learned from Shawne, I neededa hook - a statistic or an interesting fact totie-into. With a simple search of the internet,I found a new study about how much women talkcompared to men. I added that tie-in to my pressrelease, and it was magic!""We received a call from the local broadcaststation for an interview on their morning show -and they specifically indicated they wanted me totalk about how much women and men talk. That'show I knew it was the press release that worked!"Great job, Rebecca.Here's the link to her interview.http://kdka.com/video/?id=34053@kdka.dayport.com

Book Report: "How to Talk So People Will Listen" by Sonya Hamlin;

In This Issue:
Book Report: How to Talk so People Listen: Connecting in Today's Workplace, by Sonya Hamlin
Please add "emilie@zooop-design.com" to your e-mail address book, so you have no trouble receiving future issues of Grow Your Biz eZine!

[book report] How to Talk so People Listen: Connecting in Today's Workplace, by Sonya Hamlin
Good communication is important in all areas of life, but it's especially crucial for an entrepreneur. My goal for this book report is to distill the information I found most useful, and leave you with strategies that you can utilize immediately.
In her newly updated book, Sonya Hamlin begins by reminding us to consider the listener/s very carefully before any important meeting or public presentation.
First, consider the listeners' generation and background, as this affects their perceptions and thinking significantly. Of course, there are some gross generalization going on here, so I'd consider each person or group individually, while keeping generational and background differences in mind.
Next, Ms. Hamlin urges us to make a "pre-think" chart, before any important meeting, speech or presentation. Because we're generally programmed for our own interests and survival, taking time to examine our own, goals, emotions and expectations; as well as our listener's, will help create win-win situations.
A Pre-think Chart Will:
1. Give you a basic framework for collecting your thoughts in a predictable, orderly fashion
2. Organize your insights so that you can figure out what and how you should communicate
3. Help you understand what to expect and why
4. Reveal how the other side's issues compare with your own
5. Lead you to productive techniques and answers
To Create the Chart:
1. Ask yourself: "What do I want to happen in this meeting?" and make an honest list of all of your goals.
2. Based on what you know about your audience (or what you know about human nature and people's needs and goals), project yourself into his/her/their position. Perhaps you know the person/people you will be speaking to, and have a sense of their goals or desires. Whether you do or not, list all the goals your audience might have.
3. Emotions affect everything we do, yet we don't often consciously look inside ourselves to find out how we really feel about things. What we say and do springs as much from that hidden subjective place of needs and feelings, as from our more objective goals. Ignoring or denying our feelings can make us behave irrationally, and not in our own best interest. Become clear on, and write out your emotions about your upcoming encounter.
4. Put yourself in your audience's shoes and list their probable emotions as well. Being empathetic to them in this way, may give you a new perspective on what to say and how to say it.
5. Past experience has given us a certain ability to foresee and predict. Listing your expectations helps you to judge whether you're on track with what you want to say, alerts you of your own attitude, and allows you to adjust it. Often negative expectations inhibit our ability to facilitate a desired outcome in our encounters, so being conscious of these will help you to more consciously plan you want to say.
6. Listing your listeners' expectations can help you to avoid being too predictable and boring. Now you can use the element of surprise to get their attention, energize the meeting, and elicit a more honest reaction.
Address Anger, Hostility, or Other Negative Reactions
Because dealing with anger or hostility is unpleasant, we tend to pretend it's not there, and not address it. Or sometimes we get defensive, or feel like it's our fault. The problem is exacerbated, and our chance of reaching our desired outcome is diminished.
Instead, the author recommends: "When you see it, deal with it. Say it's there". Usually this will help the other person recognize what's happening, and start explaining the reason behind it. It will be much easier to proceed after clearing the air.
Closure
1. Recap and clarify what you spoke about or agreed on.
2. After a meeting, follow up in writing. Send an email detailing what you'd agreed on, what should happen next, who will do what, dates and times, and when you'll follow up with each other.
3. End on a high note. The final exit lines will affect how the other person/people remember the meeting or presentation.
I found the above information and advice from How to Talk so People Will Listen, to be relevant to my day to day business communication. I hope they are helpful for you as well!
© 2007 Emilie Nottle

Want to use this article on your website or ezine? You can, as long as you include this complete blurb, including the links with it: Emilie Nottle of Zooop Design, publishes Grow Your Biz, a bi-monthly eZine for entrepreneurs and small business owners. If you're ready to take your biz to the next level, using your website as an effective marketing tool and automating your marketing efforts, subscribe at http://www.zooop-design.com/subscribe_info.html

Book Report: "How to Talk So People Will Listen" by Sonya Hamlin;

In This Issue:
Book Report: How to Talk so People Listen: Connecting in Today's Workplace, by Sonya Hamlin
Please add "emilie@zooop-design.com" to your e-mail address book, so you have no trouble receiving future issues of Grow Your Biz eZine!

[book report] How to Talk so People Listen: Connecting in Today's Workplace, by Sonya Hamlin
Good communication is important in all areas of life, but it's especially crucial for an entrepreneur. My goal for this book report is to distill the information I found most useful, and leave you with strategies that you can utilize immediately.
In her newly updated book, Sonya Hamlin begins by reminding us to consider the listener/s very carefully before any important meeting or public presentation.
First, consider the listeners' generation and background, as this affects their perceptions and thinking significantly. Of course, there are some gross generalization going on here, so I'd consider each person or group individually, while keeping generational and background differences in mind.
Next, Ms. Hamlin urges us to make a "pre-think" chart, before any important meeting, speech or presentation. Because we're generally programmed for our own interests and survival, taking time to examine our own, goals, emotions and expectations; as well as our listener's, will help create win-win situations.
A Pre-think Chart Will:
1. Give you a basic framework for collecting your thoughts in a predictable, orderly fashion
2. Organize your insights so that you can figure out what and how you should communicate
3. Help you understand what to expect and why
4. Reveal how the other side's issues compare with your own
5. Lead you to productive techniques and answers
To Create the Chart:
1. Ask yourself: "What do I want to happen in this meeting?" and make an honest list of all of your goals.
2. Based on what you know about your audience (or what you know about human nature and people's needs and goals), project yourself into his/her/their position. Perhaps you know the person/people you will be speaking to, and have a sense of their goals or desires. Whether you do or not, list all the goals your audience might have.
3. Emotions affect everything we do, yet we don't often consciously look inside ourselves to find out how we really feel about things. What we say and do springs as much from that hidden subjective place of needs and feelings, as from our more objective goals. Ignoring or denying our feelings can make us behave irrationally, and not in our own best interest. Become clear on, and write out your emotions about your upcoming encounter.
4. Put yourself in your audience's shoes and list their probable emotions as well. Being empathetic to them in this way, may give you a new perspective on what to say and how to say it.
5. Past experience has given us a certain ability to foresee and predict. Listing your expectations helps you to judge whether you're on track with what you want to say, alerts you of your own attitude, and allows you to adjust it. Often negative expectations inhibit our ability to facilitate a desired outcome in our encounters, so being conscious of these will help you to more consciously plan you want to say.
6. Listing your listeners' expectations can help you to avoid being too predictable and boring. Now you can use the element of surprise to get their attention, energize the meeting, and elicit a more honest reaction.
Address Anger, Hostility, or Other Negative Reactions
Because dealing with anger or hostility is unpleasant, we tend to pretend it's not there, and not address it. Or sometimes we get defensive, or feel like it's our fault. The problem is exacerbated, and our chance of reaching our desired outcome is diminished.
Instead, the author recommends: "When you see it, deal with it. Say it's there". Usually this will help the other person recognize what's happening, and start explaining the reason behind it. It will be much easier to proceed after clearing the air.
Closure
1. Recap and clarify what you spoke about or agreed on.
2. After a meeting, follow up in writing. Send an email detailing what you'd agreed on, what should happen next, who will do what, dates and times, and when you'll follow up with each other.
3. End on a high note. The final exit lines will affect how the other person/people remember the meeting or presentation.
I found the above information and advice from How to Talk so People Will Listen, to be relevant to my day to day business communication. I hope they are helpful for you as well!
© 2007 Emilie Nottle
Want to use this article on your website or ezine? You can, as long as you include this complete blurb, including the links with it: Emilie Nottle of Zooop Design, publishes Grow Your Biz, a bi-monthly eZine for entrepreneurs and small business owners. If you're ready to take your biz to the next level, using your website as an effective marketing tool and automating your marketing efforts, subscribe at http://www.zooop-design.com/subscribe_info.html

Learn how Technology Drives Business, Duquesne University SBDC Holding Tech Conference

Technocrats Teach Technology Tools at Duquesne SBDC Technology Conference
Pennsylvania Business Technology Conference
on December 6, 2007.

Experts to Share Sales-Driving Strategies & Technologies

ü Is your Web site generating the business that it should?
ü Want to learn how to utilize affordable and fast eMail marketingeffectively to secure new business?
ü Are you utilizing the latest sales tools that can help you close morebusiness quicker and strengthen customer relationships?

Are you interested in learning how you can drives sales with new medialike eNewsletters, blogs and talk casts?Learn how today’s technologies are helping successful companies cut costs and drives constantly increasing sales!Don’t miss the Pennsylvania Business Technology Conference onDecember 6th.

· 11 information-packed, expert-led workshops
· Keynote address by John Clinton, The 10 Greatest Myths of the Internet
· Talk Shoe Developer, Dave Nelson on Pod casting for Profit table
· Business Technology Roundtable & Showcase


Register today!For full workshop, speaker and discount registration information,

Visit www.conference.duq.edu.

The Lion and the Gazelle, Spit and Shoe Polish

This is from, “The Lion and the Gazelle”


African Proverb

Every morning in Africa, a gazelle awakens. He has only one thought on his mind: To be able to run faster than the fastest lion. If he cannot, then he will be eaten.
Every morning in Africa a lion awakens. He has only one thought on his mind: To be able to run faster than the slowest gazelle. If he cannot, he will die of hunger.
Whether you choose to be a gazelle or a lion is of no consequence. It is enough to know that with the rising of the sun, you must run. And you must run faster than you did yesterday or you will die.This is the race of life."
- African Proverb

This is on my wall facing my desk beside my window attached to a picture of a great large, cat. This is my paraphrase:
“Every morning in Africa a gazelle wakes up
And knows that it must run faster than the fastest lion
Or it will be killed and eaten
Also every morning in Africa a lion wakes up
And knows that it must outrun the slowest gazelle
Or it will starve to death.
It doesn’t matter whether you are a lion or a gazelle..
When the sun comes up, you’d better be running.”

So that’s the basis of Monday Morning Marketing. Every Monday Morning, first of all start your day by thanking God for another day in a free country based on free enterprise and for another day to be in the hunt. Lion or Gazelle makes no difference you still have an opportunity to dominate and YOU WILL.

Years ago when I was a very young entertainment agent, an old man who had been in the business since Vaudeville, also an entertainment agent and would be competititor except that he was somewhere around 90 and tired and basically doing his business as a hobby, gave me some advice. He said, “You know show business is 98% attitude and 2% spit and shoe polish.” This is a lesson I have repeated to many mentees over the years about business and life as well as entertainment.

So join me every Monday Morning at 9 AM and You work on your attitude, I will bring the spit and shoe polish.
© Joanne Quinn-Smith 2007

Related sites to Monday Morning Marketing

Welcome to Monday Morning Marketing

www.nawbopittsburgh.org
www.nawbo.org
www.pospittlive.ning.com
www.positivelypittsburghlivemagazine.com
www.technogrannyshow@blogspot.com
www.professionalswithimpact@blogspot.com

E mail me with marketing questions at: jqsdreamweaver@hotmail.com
Subject line should read: Monday Morning Marketing