Monday Morning Marketeer, 4 Reasons Why Podcasts Having Major Resurgence
| Hosted by: technogranny Title: Monday Morning Marketeer, 4 Reasons Why Podcasts Having Major Resurgence |
| Time: 12/15/2014 11:00 AM EST Episode Notes: Have you noticed the online and offline stir about podcasts? What could be driving this resurgence in popularity? According to expert podcasters and media monitors: podcast quality is better. Economics of podcasting makes sense over traditional radio. The I Phone and other major apps have made listening easier and CARS, yes cars. |
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Number One Reason:
Today's podcasts are more sophisitcated, hear about the success of those putting heart and soul and professionalism into their podcasts.
Number Two Reason:
Makes New Media Sense if you are marketing business, product or service. Producing an average podcast costs far less than producing a TV show or a radio show. Also the CPM (the cost to an advertiser per thousand impressions, a standard ad-industry unit) is between $20 and $45.
Number Three Reason:
The secret to resurgence of podcasting is the CAR: the drive-time commuter. According to Pew Research 44 percent of all radio listening takes place in the car. Think about how much time you spend in your car. Car-based listeners are commuting for long periods of time, they tune in for long stretches during traffic jams or trips, that makes them valuable to advertisers.Number Four Reason:
Slick New Apps and Software Technology!
Apple, whose iTunes provided the launching pad for most early podcasts, gave podcasts their own, non-deletable app on the latest version of its mobile operating system.
Also apps like, Player.fm, DoggCatcher, Pocketcast and Beyond Pod for android.
Listen to Archived Show Here
If you would like to learn more about using podcasts to increase your business, including producing your own podcast, contact Joanne Quinn-Smith at 412-444-5197
Or Email Here:
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This blog post can be reproduced in its entirety with the following information:
©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-628-5048
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This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.
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