Monday Morning Marketeer Review of "Charlatan: America's Most Dangerous Huckster" by Pope Brock

Book Review 

by Joanne Quinn-Smith aka TechnoGranny, Host of MondayMorningMarketeer

Charlatan: America's Most Dangerous Huckster, 

the Man Who Pursued Him, and the Age of Flimflam

This is a little different tack than most people's point of view. The book was recommended to me by James Malinchak, ABCTV Secret Millionaire at a conference of his that I attended.  This book is not just about exposing the quackery of the early 1900's but it was about how basically one man affected many arenas.  John R Brinkley didn't event flimflam but he did take it to a new height of professionalism.  He might just have invented and not gotten credit for public relations, PR.  He also effectively used the new at the time medium of radio to promote his products and also direct mail and testimonials.  In addition Brinkley knew how to change direction with the marketplace. 

Marketers and business owners today could learn a lot from the man who added so much to the marketing of even political campaigns of his era.  Lessons are as relevant today as they were then.  If you are in business and wondering why you are not doing more business, read this book and perhaps by reading the history of hucksters you can change your own history.

If you would like to learn more about using podcasts to increase your business, including producing your own podcast, 

contact Joanne Quinn-Smith at 412-444-5197

Or Email Here:

Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:

©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-628-5048

Listen at: http://tinyurl.com/MondayMorningMarketeer

www.mondaymorningmarketeer.com

Unique Radio Channel at www.positivelypittsburghlivemgazine.com

facebook.com/mondaymorningmarketeer | twitter.com/monmornmarketer

This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.

© Joanne Quinn-Smith 2015 All rights reserved.

MondayMorningMarketeer, Free Wedding Planning Checklist

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For those of you in business, think about this, can you really afford to have a shabby wedding? Isn't that just one more image presentation of yourself?
Remember one of the mottoes of Monday Morning Marketeer, 

"It doesn't have to be expensive to be outstanding."

If you would like to learn more about using podcasts to increase your business, including producing your own podcast, 

contact Joanne Quinn-Smith at 412-444-5197

Or Email Here:

Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:

©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-628-5048

Listen at: http://tinyurl.com/MondayMorningMarketeer

www.mondaymorningmarketeer.com

Unique Radio Channel at www.positivelypittsburghlivemgazine.com

facebook.com/mondaymorningmarketeer | twitter.com/monmornmarketer

This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.

© Joanne Quinn-Smith 2015 All rights reserved.

Monday Morning Marketeer, 4 Reasons Why Podcasts Having Major Resurgence

Monday Morning Marketeer, 4 Reasons Why Podcasts Having Major Resurgence

Hosted by: technogranny Title: Monday Morning Marketeer, 4 Reasons Why Podcasts Having Major Resurgence

Time: 12/15/2014 11:00 AM EST Episode Notes: Have you noticed the online and offline stir about podcasts? What could be driving this resurgence in popularity? According to expert podcasters and media monitors: podcast quality is better. Economics of podcasting makes sense over traditional radio. The I Phone and other major apps have made listening easier and CARS, yes cars.

Listen to Archived Show Here

Number One Reason:

Today's podcasts are more sophisitcated, hear about the success of those putting heart and soul and professionalism into their podcasts.

Number Two Reason:

Makes New Media Sense if you are marketing business, product or service.  Producing an average podcast costs far less than producing a TV show or a radio show.  Also the CPM (the cost to an advertiser per thousand impressions, a standard ad-industry unit) is between $20 and $45.

Number Three Reason:

The secret to resurgence of podcasting is the CAR: the drive-time commuter. According to Pew Research  44 percent of all radio listening takes place in the car.  Think about how much time you spend in your car.  Car-based listeners are commuting for long periods of time, they tune in for long stretches during traffic jams or trips, that makes them valuable to advertisers.

Number Four Reason:

Slick New Apps and Software Technology!  

Apple, whose iTunes provided the launching pad for most early podcasts, gave podcasts their own, non-deletable app on the latest version of its mobile operating system.

Also apps like, Player.fm, DoggCatcher,  Pocketcast and Beyond Pod for android.

Great Way to Listen to Podcasts with Itunes

Listen to Archived Show Here

If you would like to learn more about using podcasts to increase your business, including producing your own podcast, contact Joanne Quinn-Smith at 412-444-5197

Or Email Here:

Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:

©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-628-5048

Listen at: http://tinyurl.com/MondayMorningMarketeer

www.mondaymorningmarketeer.com

Unique Radio Channel at www.positivelypittsburghlivemgazine.com

facebook.com/mondaymorningmarketeer | twitter.com/monmornmarketer

This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.

© Joanne Quinn-Smith 2014 All rights reserved.