Friday, February 27, 2015

Monday Morning Marketeer Review of "Charlatan: America's Most Dangerous Huckster" by Pope Brock

Book Review 

by Joanne Quinn-Smith aka TechnoGranny, Host of MondayMorningMarketeer

Charlatan: America's Most Dangerous Huckster, 

the Man Who Pursued Him, and the Age of Flimflam

This is a little different tack than most people's point of view. The book was recommended to me by James Malinchak, ABCTV Secret Millionaire at a conference of his that I attended.  This book is not just about exposing the quackery of the early 1900's but it was about how basically one man affected many arenas.  John R Brinkley didn't event flimflam but he did take it to a new height of professionalism.  He might just have invented and not gotten credit for public relations, PR.  He also effectively used the new at the time medium of radio to promote his products and also direct mail and testimonials.  In addition Brinkley knew how to change direction with the marketplace. 

Marketers and business owners today could learn a lot from the man who added so much to the marketing of even political campaigns of his era.  Lessons are as relevant today as they were then.  If you are in business and wondering why you are not doing more business, read this book and perhaps by reading the history of hucksters you can change your own history.

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