Hosted by: technogranny Title: Monday Morning Marketeer, Revealed: 5 Reasons SEO Is not Dead! |
Time: 09/02/2015 08:00 AM EDT Episode Notes: The Monday Monrning Marketeer Guest is internet SEO, Search engine optimizer, Rich Massafras, who will tell you that SEO is not dead, just going through metamorphosis. And if you have a website you cannot ignore the beautiful butterfly that SEO has become. |
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Known as the Cash Flow Engineer, Richard Massafra worked in manufacturing as a machinist and
engineer for over 20 years before switching to the IT filed where he was an
instructor and later a network engineer.
While working as an engineer in manufacturing and the IT field he had a
few part time businesses. Richard owned
a chocolate manufacturing business and then a concession trailer business
making the best fresh cut fries at fairs and festivals in Western Pennsylvania.
At the same time Mr. Massafra has spent the last few years marketing and doing
SEO (Search Engine Optimization) for his websites and other businesses. His specialty is ranking YouTube videos and
Social webpages such as Yelp, and Facebook.
Some would say SEO is
dead because internet users are more interested in playing games and using
Facebook.
While it's true that
Facebook has grown in popularity over the years SEO and the Internet is growing
even faster. You might say that Google
and Facebook are duking it out.
SEO is not dead but
Google has changed how they rank pages and what get puts on page one, thankfully
Google has changed their algorithm to be more accurate of what user's
intentions are.
Website owners are
concerned that SEO is dead because they feel they have to produce good content
all the time - not true but the content has to be relevant to the search being
conducted and not just a tag on to lure people to a site.
Many critics say that SEO
is dead because SEO optimizers have to be unethical - many people think that
software that automates post on different social networks is unethical.
Well we are using computers to crunch numbers to balance the checkbook or make
invoices and take orders because it is more efficient. All we are doing
is using software to post good relevant content on different social media sites
that one has created.
Uninformed business
owners are concerned that SEO is dead because it is expensive and it takes
months if not years to get a return on investment. Answer to that is that
with good calls to action a business can make money with search engine
optimization that can turn suspects into prospects and prospects into paying
client.