Monday Morning Marketeer, Revealed: 5 Reasons SEO Is not Dead!

Hosted by: technogranny Title: Monday Morning Marketeer, Revealed: 5 Reasons SEO Is not Dead!

Time: 09/02/2015 08:00 AM EDT Episode Notes: The Monday Monrning Marketeer Guest is internet SEO, Search engine optimizer, Rich Massafras, who will tell you that SEO is not dead, just going through metamorphosis. And if you have a website you cannot ignore the beautiful butterfly that SEO has become.

Listen to #Podcast Here

Known as the Cash Flow Engineer, Richard Massafra worked in manufacturing as a machinist and engineer for over 20 years before switching to the IT filed where he was an instructor and later a network engineer.  While working as an engineer in manufacturing and the IT field he had a few part time businesses.  Richard owned a chocolate manufacturing business and then a concession trailer business making the best fresh cut fries at fairs and festivals in Western Pennsylvania. At the same time Mr. Massafra has spent the last few years marketing and doing SEO (Search Engine Optimization) for his websites and other businesses.  His specialty is ranking YouTube videos and Social webpages such as Yelp, and Facebook.

Some would say SEO is dead because internet users are more interested in playing games and using Facebook.

While it's true that Facebook has grown in popularity over the years SEO and the Internet is growing even faster.  You might say that Google and Facebook are duking it out.

 

SEO is not dead but Google has changed how they rank pages and what get puts on page one, thankfully Google has changed their algorithm to be more accurate of what user's intentions are.

Website owners are concerned that SEO is dead because they feel they have to produce good content all the time - not true but the content has to be relevant to the search being conducted and not just a tag on to lure people to a site.

Many critics say that SEO is dead because SEO optimizers have to be unethical - many people think that software that automates post on different social networks is unethical.  Well we are using computers to crunch numbers to balance the checkbook or make invoices and take orders because it is more efficient.  All we are doing is using software to post good relevant content on different social media sites that one has created.

Uninformed business owners are concerned that SEO is dead because it is expensive and it takes months if not years to get a return on investment.  Answer to that is that with good calls to action a business can make money with search engine optimization that can turn suspects into prospects and prospects into paying client.    

Cash Flow Engineer, Rich Massafra

contact info

(724) 518-1642

rich@thepittsburghseo.com

web site http://thepittsburghseo.com

Facebook  https://www.facebook.com/Thepittsburghseocom-1482114095352131/

YouTube https://www.youtube.com/user/ThePittsburghSEO

Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-444-5197 Listen at: http://tinyurl.com/MondayMorningMarketeer 

www.mondaymorningmarketeer.com

Unique Radio Channel atwww.positivelypittsburghlivemgazine.com

facebook.com/mondaymorningmarketeer 

twitter.com/monmornmarketer

This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.© Joanne Quinn-Smith 2015 All rights reserved.

Monday Morning Marketeer, Discover Free Tools Available for SEO

Monday Morning Marketeer,  

Discover Free Tools Available for SEO

Time: 09/02/2015 08:00 AM EDT
Episode Notes: The Monday Monrning Marketeer Guest is internet SEO, Search engine optimizer, Rich Massafras, who will tell you that SEO is not dead, just going through metamorphosis. And if you have a website you cannot ignore the beautiful butterfly that SEO has become.

Listen to show here

Richard Massafra

Richard Massafra  has worked in manufacturing as a machinist and engineer for over 20 years before switching to the IT filed where he was an instructor and later a network engineer.  Well working as an engineer in manufacturing and the IT field he had a few part time businesses.  Richard owned a chocolate manufacturing business where he  and then a concession trailer business making the best fresh cut fries at fairs and festivals in Western Pennsylvania. Now Mr. Massafra  has spent the last few years marketing and doing SEO (Search Engine Optimization) for his websites and other businesses.  His speciality is ranking Youtube videos and Social webpages such as Yelp, and Facebook .

Massafra Internet Productions

Massafra Internet Productions  helps local businesses  attract new customers and remind current customers about the services and products they offer.  MIP  specialty is ranking videos .  If you

don’t have a video don’t worry they can produce a professional video for 10% of what other production companies charge. 

Their client’s videos are written by their customers without them even knowing they did it.  The video takes an  online reviews from Yelp, Facebook, Merchant Circle and other review places and combines them with professional spokes models to produce a 60 second review branding video.

After MIP has the video their real work begins with optimizing the video  before  uploading  it to video sites.  Then they  use a vast array of blogs and social sites to build authority for your website, social sites and videos.

They do the small things that other companies are not aware of or are not willing to do to give companies the best possible chance that their videos are viewed and attract more customers.

MIP will help evaluate keywords and create a plan for ranking keywords fast  so there is not a year waiting for results.

CashMachineEngineer

Pittsburgh SEO.com  Massafra Internet Productions

Free tools to help with SEOGoogle Ad Words 

How is MozRank scored?

We calculate this score on a logarithmic scale between 0 and 10. Thus, it's much easier to improve from a MozRank of 3 to 4 than it

is to improve from 8 to 9. An "average" MozRank of what most people think of as a normal page on the Internet is around 3.

How can MozRank be improved?

A web page's MozRank can be improved by getting lots of links from semi-popular pages or a few links from very popular pages.

What free tools can be used for keyword research?

Viewlio

SEO Power Sweep

Spyfu

What free tools s are best for tracking rankings?

SEO Book plug in for Firefox, Rank Tracker  

Alexa

What tools that are free for automated link building? 

http://searchenginewatch.com/sew/how-to/2073995/30-more-tools-to-automate-your-link-building#

What tools are free for discovering why certain sites are ranked number 1?

Spyfu

Why are links important?

What does Google say about linking?

Do you have all of this in a document that can be downloaded?

Cash Flow Engineer, Rich Massafra

contact info

(724) 518-1642

rich@thepittsburghseo.com

web site http://thepittsburghseo.com

Facebook  https://www.facebook.com/Thepittsburghseocom-1482114095352131/

YouTube https://www.youtube.com/user/ThePittsburghSEO

Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-444-5197 Listen at: http://tinyurl.com/MondayMorningMarketeer 

www.mondaymorningmarketeer.com

Unique Radio Channel at www.positivelypittsburghlivemgazine.com

facebook.com/mondaymorningmarketeer 

twitter.com/monmornmarketer

This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.© Joanne Quinn-Smith 2015 All rights reserved.

Five Tips to Inexpensively Increase Your Marketing in Tough Times

Five Tips to Inexpensively Increase Your Marketing in Tough Times

Experts are saying that most recessions only last 18 months which means that this crazy “sluggish economy” should be ending soon. So then what! So now what! What have you done to continue markeing your business in Tough Times? Research studies have proven that those businesses which continue to market through a recession will grow 50% and those who do not will either not grow at all or not be there when economic situation improves.

So you are saying to me, "but I can barely pay administrative costs and it’s tough to make payroll even for my administrative assistant. I have had to make cutbacks and tighten up, there’s nothing left for marketing." Well, did you ever hear that when the going gets tough, the tough get going????
Can I throw some other trite sayings at you?
Think outside the box.
Find a quicker, more effective way to market.
Get out of your living room, there’s no business there.
Action cures just about everything.

Here are five ways to increase your marketing without expanding your budget

I. Increase your networking, find synergistic events and get out there—miracles don’t happen in your living room.
Sign up for newsletters that tell you about events in your local area.
In Pittsburgh—Pittsburgh Business Times, City Paper, City and County Websites. Many of these events are free or low cost, you will know which ones work out for the best Return on Investment if you have to pay for them.

II.On line free marketing:
Merchant Circle, you can almost create a mini website
Craig’s List—check out announcements and Notices, Shows and Events, Clubs, Garage Sales, Fundraisers, Graduations .What works for you to expand your potential customer base?
Craig’s List—Services and Small Biz Ads
Open Directory or Dmoz, takes a while to get your website approved by volunteers but let it sit and percolate while you do other things.
Restaurants can advertise on LocalWineEvents.com for free in your local area
SuperAds.com, choose the free listing, you can upgrade later when the economy gets better if you feel the need.


III. Word of Mouth:

Offer Perks to Regular Customers to Get the Word Out, use referral marketing. It helps keep your steady customers happy, let’s them know they are important and there is no source of new business like a satisfied customer.

IV. Use Social Media, Blog, Talkcast, Social Networks

Blogging, Talkcasting and Social Networks can give you an opportunity to do some shameless self promotion by setting your self up as an expert in your field. With all of the options out there and money tight you need to be the “go to person” in your field.
Some tips for Social Media
· Don’t always tout your business, offer good information and then give people a call to action, a subtle suggestion that if they need additional information they can call you.
· In your social networking offer free seminars, do them on line as webinars or hook up with a businesss that needs to promote itself also and hold it there for free. Everybody wins. You get your expertise out to some new clients and your non-competitive venu gets exposure for their business.
· Good partners are salons, spas, small restaurants (some like Panera have free meeting space that you can reserve.) Anyone that has a space that can accommodate about 30 people is a good candidate.

V. Many small businesses do not know that you can get some free advertising on Google, using Google Local or Google Maps. Google is looking to increase the value of their local search and their mapping application, so they have a simple way for you to tell them some information about your business, and now they are infusing those results into their main search engine
Things You Need Before Starting Your Free Advertisement
· A description of your business
· Your phone number, address and any other contact info you want to advertise
· A logo or image that represents your business (some people use a picture of their office, store or restaurant) If you are a consultant and a good in person networker, it's best to use YOUR picture.
· A coupon or special offer you want to advertise (Google also lets you add a coupon for FREE if you want)
·
Step-by-Step Guide to Free Google Advertisement
1. Go to www.google.com/local and search for your business to verify it is not yet listed with an advertisement.
2. Go back to www.google.com/local and click on Add/Edit Your Business at the bottom left part of the page.

Whatever you do, know that your clients and your neighbors are watching you. You can be the impetus for not just building your business during tough times but also inspiring others to do the same. The trickle down effect is that businesses on the same perverbial street corner who are doing business makes that street corner a hub of activity and in tough times prospects and customers want to be where the action is.

This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith 2009, Monday Morning Marketeer™ 412-628-5048
Listen at: http://tinyurl.com/MondayMorningMarketeer

Blog: http://www.marketingmondaymorning.blogspot.com/
Or on its unique radio channel at:
http://www.positivelypittsburghlivemgazine.com/
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding.
Joanne has also been designated by the 2009 U.S. Small Business Administration as the Small Business Journalist of the Year for her work with information relevant to and advocacy of small businesses.
Follow at: https://twitter.com/monmornmarketer
Facebook: http://www.facebook.com/joannequinnsmith

Phone: 412-628-5048

Survival Tips for Entrepreneurs

Survival Tips for Entrepreneurs:
This Show was recorded live at www.talkshoe.com on October 27, 2008. Arcived version can be hear at: www.talkshoe.com or www.positivelypittsburghlivemagazine.com

If you think you are being affected by the current economic downturn and you are concerned about your business survival you are not alone. Please don’t blame the current administration government as in case you have not noticed, this is worldwide.
If you're affected, experts say there are a variety of ways to cope with the situation:

* Stay on top of sending your invoices on time to ensure your revenue returns are timely.
* Make sure your accounts all are federally insured.
* Prioritize your payments – not just for this month, but for several months out. Negotiate as many as you can.
* Ask new clients for some upfront payments – a third now, a third at a determined date, and a third upon completion.
* Step up networking as a key and inexpensive way to boost marketing, which is key in a tightening economy.
* Maximize all of the time allowed on your payables.
* Offer discounts – but be sure you know the ultimate cost, and don't appear desperate.

Following is an article from Small Business.com:


Five Survival Tips for Entrepreneurs
By DIANA RANSOM
From smSmallBusiness.com
What do you do when sales are down and your credit's been slashed? You rethink your business. Because of the ongoing credit crisis, banks are becoming even more reluctant to extend lines of credit to small-business owners. And the sluggish conditions aren't expected to improve any time soon. That means business owners who rely on banks to finance everything from inventory and office equipment purchases to new store expansions are left scrambling for ways to stay afloat without a lifeline.
"Now's the time to make tough decisions," says George Cloutier, chief executive at American Management Services, a small-business consulting firm in Orlando, Fla.
Cutting costs can help free up much needed cash flow during a crunch, but when the economy is expected to stay down indefinitely, more dramatic measures may be in order, he says.
Here are five tactics to help keep your dwindling business capital flowing:
Slash Expenses
Streamlining your business can help you stay in the black even when customers make fewer purchases. Be sure to call in overdue accounts receivables, sell off unsold inventory and analyze expenses such as office space, supplies and even your company's phone bills.
"Cut your costs viciously," says Cloutier. For instance, if you're long-time delivery vendor isn't fulfilling orders on time and it's costing you money, cut them loose. The same is true for employees who aren't pulling their weight. You might even need to do away with some benefits. While having to let go of a trusted staff member or business partner is never ideal, when the economy sinks, business owners need to make tough calls.
Eliminate Unprofitable Operations
Consider spinning off unprofitable business segments, suggests Victor Cheng, a small-business consultant in San Francisco. "Focusing on your core business"—especially if your other divisions are losing money—will serve you in a downturn, he says. To help you figure out what's working and what's not; schedule an appraisal of your business's operations.
Seek Alternative Funding
Some business owners take on a second job. Others use consulting to pad their wallets. One thing is for certain: If you're relying on a credit line to float your business until, say, after the holidays, now's the time to create a backup plan. "Don't assume that line of credit will be there," says Cheng. "If you are in that kind of situation, you either have to have a back up financing source or back up revenue source."
Embrace Incentives
As the nation's unemployment rate ticks up, business owners should think about restructuring their company's compensation, says Dave Waddell, president of Waddell & Associates, an investment firm in Memphis, Tenn. He suggests linking more employee pay to variable incentives such as commissions, which are payments linked to specific sales targets. For instance, if 20% of an employee's compensation stems from commissions, make it 50%. While commissions generally work well for sales staff, linking bonuses and other financial incentives to a company's performance is another compensation technique, which generally goes for everyone. "If employees hit goals for the firm, the firm is going to do well even in tough times," says Waddell.
Cut Production Costs
"The only way to make it through a recession is to be a low-cost producer," says Bob Prosen, a small business management consultant in Dallas. Think about it this way: Inefficient competitors can survive for a time at their current cost structures, but in the end, they'll have to either raise prices or go out of business. In contrast, a low-cost producer may try lowering prices to attract added sales, says Prosen. "You're better off taking a little less profit to keep the business going."