Monday Morning Marketeer, 4 Reasons Why Podcasts Having Major Resurgence

Hosted by: technogranny Title: Monday Morning Marketeer, 4 Reasons Why Podcasts Having Major Resurgence

Time: 12/15/2014 11:00 AM EST Episode Notes: Have you noticed the online and offline stir about podcasts? What could be driving this resurgence in popularity? According to expert podcasters and media monitors: podcast quality is better. Economics of podcasting makes sense over traditional radio. The I Phone and other major apps have made listening easier and CARS, yes cars.

Listen to Archived Show Here

Number One Reason:

Today's podcasts are more sophisitcated, hear about the success of those putting heart and soul and professionalism into their podcasts.

Number Two Reason:

Makes New Media Sense if you are marketing business, product or service.  Producing an average podcast costs far less than producing a TV show or a radio show.  Also the CPM (the cost to an advertiser per thousand impressions, a standard ad-industry unit) is between $20 and $45.

Number Three Reason:

The secret to resurgence of podcasting is the CAR: the drive-time commuter. According to Pew Research  44 percent of all radio listening takes place in the car.  Think about how much time you spend in your car.  Car-based listeners are commuting for long periods of time, they tune in for long stretches during traffic jams or trips, that makes them valuable to advertisers.

Number Four Reason:

Slick New Apps and Software Technology!  

Apple, whose iTunes provided the launching pad for most early podcasts, gave podcasts their own, non-deletable app on the latest version of its mobile operating system.

Also apps like, Player.fm, DoggCatcher,  Pocketcast and Beyond Pod for android.

Great Way to Listen to Podcasts with Itunes

Listen to Archived Show Here

Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:

©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-628-5048

Listen at: http://tinyurl.com/MondayMorningMarketeer

www.mondaymorningmarketeer.com

Unique Radio Channel at www.positivelypittsburghlivemgazine.com

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This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith.

© Joanne Quinn-Smith 2014 All rights reserved.

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Monday Morning Marketeer, Happy Birthday Podcast to Podcasts

Hosted by: technogranny Title: Monday Morning Marketeer, Walk Down Memory Lane as Podcasting Turned 10!

Time: 08/25/2014 12:00 PM EDT Episode Notes: Last year Itunes touted that there are now 250,000 podcasts being punted out to the world: not bad for a medium that was only invented a decade ago. With the newfound popularity of podcasts, TechnoGranny would estimate that by now there are 300 to 400,000. And MondayMorningMarketeer is proud to have been an early adopter, when podcasting was a toddler. TechnoGranny started podcasting in February of 2007. Walk down memory lane as we talk about the h-lights of the first ten years of podcasting as we resurrect Monday Morning Marketeer in an extended series to talk about, you guessed it PODCASTING. Listen Live Or Later Here Monday Morning Marketeer  Celebrates 7 Years in August! Hosted By: Joanne Quinn-Smith Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania, a full service marketing company specializing in Web 2.0 Gorilla Branding™. Known as the Techno Granny she offers her clients unique, creative and energetic marketing and management plans. Joanne’s expertise is in creating online platforms that create perpetual buzz.  Joanne is an author, prolific blogger and talkcaster with over 800 shows. She has interviewed over 2000 prominent business owners, non-profit executives and celebrities. Her flagship website, PositivelyPittsburghLiveMagazine.com garners 220,000 hits per month, 62,000 unique page views per week and in 1 year had 2.25 million visitors.  Joanne Quinn-Smith has been designated nationally, 2009 Small Business Journalist of the Year by the U.S. Small Business Administration for her advocacy and reporting on small business using New Media. Her good news reporting at PositivelyPittsburghLive was a finalist for best website or blog in Media for the American Business Stevie Award in 2010.   Listen to the show HERE Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE. This blog post can be reproduced in its entirety with the following information: ©Joanne Quinn-Smith 2014, Monday Morning Marketeer™ 412-628-5048 Listen at: http://tinyurl.com/MondayMorningMarketeer www.mondaymorningmarketeer.com Unique Radio Channel at www.positivelypittsburghlivemgazine.com facebook.com/mondaymorningmarketeer | twitter.com/monmornmarketer Posted By: Stephanie Curtice This was reported as a reproduction of Monday Morning Marketeer™ done by Joanne Quinn-Smith. © Joanne Quinn-Smith 2014 All rights reserved.