Monday, December 29, 2008

Monday Morning Marketeer, Web 2.0, Using Talkcasts to Create Platforms

This show was originally offered on Monday, December 15, 2008 at 9 AM EST and the archived version can be heard at: or

How many times have you walked into an interview or a sales meeting and the decision maker asks these questions:
How much experience do you have?
Who are your clients?
What makes you an expert?
Why should I hire you or your company over your competitor?

What if on the other hand you have a new product, idea, or service that can make you a lot of money but you don’t have a lot of money to promote it?

Or how about this scenario, you have a great idea for a book or perhaps you have already written one and prospective publishers want to know, what’s your platform?

Another one: You have already dropped a bundle on this outlandishly outstanding website and no one visits it.

Well, whatever your marketing dilemma, talkcasting, podcasting or webinars can inexpensively solve your dilemma.

So what are these social media miracle workers?
Podcast: pre-recorded content to be put up later on the web
Talkcast: live, interactive and archived on the internet
Webinar: is also an audio but it usually a teaching piece and one way only although it can have interactive capabilities but usually they are limited to pre arranged guests to help the webinar host establish her credibility.

These are some great marketing effects that you can create by talkcasting, podcasting or doing free webinars that stay archived on line. I love to give examples from my own life. As some of you know I am a serial entrepreneur with twenty-five years long before the internet as a theatrical or entertainment agent. After twenty five years I was well branded in all aspects of the entertainment business. I owned a theatrical costume business and a monthly “print for heaven’s sake” theatrical journal. I was brick and mortar, regular media branded. After selling this business my serial entrepreneur endeavors led me to a limousine business and I soon became thru intensive networking and word of mouth, also before widespread Web 2.0 marketing, known as the limo lady.

After losing my limousines in the aftermath of Hurricane Ivan, I embarked on a marketing career since I had always done my own marketing and been extremely successful at it. I was very blessed to be at that time the Public Relations Director on the board of the Greater Pittsburgh Chapter of the National Association of Women Business Owners. I hung my shingle out and immediately got enough clients thru that association to sustain the business but if I wanted to grow I needed some serious branding.

I had discovered podcasting in my PR efforts for NAWBO and decided that Web 2.0 was the vehicle to not only re-brand NAWBO Greater Pittsburgh but also Dreamweaver Marketing Associates.

One of the ways that I discovered that was quick, easy and definitely within my budget was to use Web 2.0, mainly podcasting which I evolved for my purposes into Talkcasting. Web 2.0 is really not new, just new way of combining your in person networks with on line social networking and viral marketing. So the talkcasting was a great way to go from being the Limo Lady to Techno Granny. Techno Granny is the personification of using Web 2.0 for personal and business branding.

Back to those great marketing results that accrue from using Talkcasts to Create a Platform:
1. First of all you give the people in your extended in person network continual information by making sure that they are on your distribution list that publicizes your talkcast.
2. Under the “New Rules of Marketing and PR” as expounded in David Meerman Scott’s book of the same name, you have created a situation where you do not have to wait for traditional media to cover what you are doing, you use Web 2.0 to distribute your Talkcasts and voila, Get Your Google On!
3. If you are even vaguely good at what you do (and you shouldn’t be doing what you do unless you are great at it) then you are a savant or celebrity in your own field with tons of specialized knowledge. Talkcasting helps you to promote that celebrity.
4. In my seminar “Going Viral When the Economy Has a Virus™, I educate my audiences to understand that you can cure that virus with one good prescription that gets the word out about what you do. Talkcasting if you are diligent and committed to a regular venue and time slot is one of those prescriptions.

Now, do you have to know everything about talkcasting to make it work for you? As internationally known marketing guru Dan Kennedy says, “Good enough is good enough.” Techno GrannyShow™, example of a Talkcast that established me as Web 2.0 Expert, and trust me I learned as I went along. Another example,
Positively Pittsburgh Live Talkcast drives traffic to: . Did I intend for that to happen? No I got the idea when my listeners wanted additional content and I was far too busy to talkcast more than once a week, so I found a platform for an on line community magazine that used audio and video channels, great for getting all of my clients and other Pittsburghers together to Get Their Google On! We weigh in heavily on Talkcasts at this point in time on PPL Mag. Monday Morning Marketeer showcases my trademarked Web 2.0 Gorilla Branding Training™ and my marketing company.
Professionals with Impact™ is a show designed to convince my clients that I can help them Get their Google On and guess what? The experiment works.

I do not talk about these examples to toot my own horn but to let you know that you don’t need to know everything about talkcasting to create a platform for your business, a new product a new idea or even a book. I don’t know what do you think? Is there a book platform in my Talkcasts or any of the others you have heard?

So get started, I invite you to:
a. Use your network to promote your talkcast and at the same time keep yourself in front of it.
b. Don’t wait for the media to toot your horn, toot it yourself by using a Talkcast to give good information to your suspects and prospects to establish yourself as an expert.
c. Promote your niche celebrity by establishing an on line media personality by using the wonders of Web 2.0 by way of a talkcast.
d. Extend your marketing budget without adding anything to it by using talkcasting to brand yourself, your business, your product or your service.
e. Explore the different ways in which people learn by publishing your show notes or turning your talkcast into a blog. This is a 2 for!

Valuable resources: free talkcast resource free talkcast resource on line promotion of your talkcast Google’s free blog site additional free blog site

P.S. I use Talkshoe because it does everything for you including invite and promote and it is extremely user friendly.
I use Blogger because it is owned by Google, now who do you think they are going to rank first?

This blog post can be reproduced in its entirety with the following information: © Joanne Quinn-Smith, Monday Morning Marketeer 412-628-5048
Listen at: or on the Monday Morning Marketeer Channel.
e-mail: infoatmondaymorningmarketeerdotcom

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