To tweet or not to tweet, your blog! It’s not Shakespeare but if you quote him and add his name, many people will follow you. Also if you can tweet out someone else’s tweets that have a RT directive and if you can tweet out people to follow so that you can make new friends, why wouldn’t you tweet your blog.
With the clutter of your prospects and client’s e-mails keeping conscientious e-mail readers like me up at night, Lord knows you have got to engage your readers somewhere else besides e-mail, so why not tweet?
The idea by all means is to tweet valuable and interesting content so if your blog has valuable and interesting content, and I am sure it does or why would you waste your time on it then twitter tout it. By all means cast out your line in the Twitterville fishing hole and hope that you catch some extra fish, that is readers.
Tweeters converted to readers are not a bad thing. Do I sound corny? Am I making light of twitter? Well, yes and no! Just the idea of twitter and that little blue bird and 140 characters, come on—it’s a veritable microwave marketing miracle. And thereby twitter is by nature a light subject although not to be made light of in marketing. So go on, you know you want to, tweet your blog. And also if you are not using everything in your arsenal to develop your presence on line and in the social media world then someone should give you a swift kick in the trump, not Donald but a twitter double entendre.
Instructions from Twitter Feed:
Tweeting your new blog posts is a great way to engage your readers, and something that most serious bloggers have already espoused. An easy way to do this is through Twitterfeed, which automatically updates Twitter with each new blog post. Here's how to set it up: Head on over to the Twitterfeed site, click Sign In with OpenID or create an account with your e-mail address and a separate pass code. Then type in your Blogger blog's URL. Once you've registered you'll then be taken to the New Feed page where you can start linking blog feeds to your Twitter account.First click the Connect your feed to Twitter Account button, which will prompt you to enter your Twitter login credentials to authorize Twitterfeed's access. You will get a nice little confirmation once you've successfully linked up your Twitter Account.Next just enter a name for your feed, as well as your blog's Feed URL into the form. If you want to customize your feed's settings you can modify frequency, add prefixes, and even create keyword filters. Otherwise you're all set—Create Feed button and your Twitterfeed is enabled.You can always come back later to the Twitterfeed site and modify your feed settings, as well as look at click-through metrics for existing feeds.
http://twitterfeed.com/
Great article at Buzz.blogger.com
“John Merrick and Soren Jordansen just released a tool called Tweet My Blog that makes it easy to automatically post new updates to your blog to Twitter.com using a WordPress plug-in.Tweet My Blog provides a way to link your blog postings to Twitter so your followers there will be informed each time you update your blog.They also provide a widget that you can add to your blog that takes the information flow the other way. You can show your latest tweets on your blog.The use of both the plug-in and the widget completes the flow of information between Twitter.com and your blog and provides more links to what you are writing about, and this should increase the number of people who read your blog. If they then decide to follow you on Twitter, you should see an additional increase as more people learn about you and what you are doing.Both the plug-in and the widget are provided for free, at least for now. John and Soren are both good at earning an income, so I don't know if Tweet My Blog will continue to be free in the future. Maybe it will, maybe it won't.”
Dimitry says:
“Here is a great free tool to get this done and also schedule future posts: http://www.blogomator.com/”
MLM-Branding-Specialist says:
“I think it's a great idea, and even before I know of this plug-in I was doing so. The fact is, if you're active and informative you're usually able to build up a following on Twitter before you can for your blog. In this way, Twitter can be used to stream in new readers, and can then be used for conversation surrounding your latest blog post.”
Now the Monday Morning Marketeer and the ever so subtle self horn tooter in me says don’t be Marlo Thomas in “That Girl” and always be tweeting or pimping your own stuff. I know I am dating myself but then I am also known as “The Techno Granny.” So get over it. And speaking of getting over it, if you are going to tweet your blog, you also need to get over yourself.
You need to do things like ask questions and give tips. You must chronicle important events and projects in your community and of your friends and associates. Cross promotion of other people makes you a resource and if the people you promote are smart they will reciprocate. Everyone wins. It’s a veritable Twitter Economy. Oh excuse me, that is probably someone’s twitter name or an already taken hashtag.
The clue here is to keep everything related. If your Twitter account is business-related, keep it professional. Don't add in random tweets about personal life. “I scratched my arm just now” is not only not going to make sense three months from now, but it also is not very interesting right now. The more relevant and related your content is, the better it's understood and the more followers you'll gain! Also remember one thing and that is all of your tweets, including your blog appear in Google and search engines under your name, yes your name.
Here’s some info right from the delicious blog
Aug 7 2009
“Sharing Made Easier: Email and Tweet Your Bookmarks
Earlier this week Delicious released a series of significant improvements and each day this week we spent some time exploring each of these improvements. This post concludes our series of deep dives.A part of the fun of discovering something new on the Web is sharing it with friends. We’ve made it easier to share your bookmarks on Delicious when you use our Firefox extension or bookmarklets. Instead of copying and pasting an URL, you can now email or tweet your bookmark directly from Delicious.
How it WorksPreviously, sharing a bookmark with another Delicious user required using a particular syntax or copying and pasting the URL into an email or tweet. Now, you can share it directly when you save or edit the bookmark. To share a bookmark, simply add recipients in the new Send field when you save or edit the bookmark. Click the Send field and you will see the Send tab with social network options.
For Twitter UsersIf you use Twitter and want to send bookmarks to your Twitter feed, associate a Twitter account (only a single Twitter account can be associated at one time) by logging into Twitter under the Twitter panel. You have the option to send all your saved bookmarks to Twitter by selecting the “Tweet all bookmarks unless private” checkbox when you add the Twitter account. If you’ve selected this option, your Twitter account will appear by default in the Send field.”
Okay this is the Monday Morning Marketeer again. Tweetfeed, TweetMyBlog, Blogomator, Delicious—these are all applications that will help you tweet your blog. Hello! All of these applications were developed just for you with your name on to help you turn your “followers” into readers, so now why aren’t you tweeting your blog????????? To Tweet or Not to Tweet, Your Blog! It may not be Shakespeare, however, “Methinks the lady doth protest too much!”
© Joanne Quinn-Smith 2009, Monday Morning Marketeer™ 412-628-5048Listen at: http://tinyurl.com/MondayMorningMarketeerBlog: www.marketingmondaymorning.blogspot.comOr on its unique radio channel at:www.positivelypittsburghlivemgazine.comJoanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding.Joanne has also been designated by the 2009 U.S. Small Business Administration as the Small Business Journalist of the Year for her work with information relevant to small business.Follow at: https://twitter.com/monmornmarketerFacebook: http://www.facebook.com/joannequinnsmithThe audio radio talkcast of this show can be heard on Monday Morning Marketeer unique radio channel at http://positivelypittsburghlivemagazine.com, date of show 8-24-09
Showing posts with label SocialMediaMarketing. Show all posts
Showing posts with label SocialMediaMarketing. Show all posts
Friday, September 25, 2009
Monday, December 29, 2008
Monday Morning Marketeer, Web 2.0, Using Talkcasts to Create Platforms
This show was originally offered on Monday, December 15, 2008 at 9 AM EST and the archived version can be heard at: http://www.talkshoe.com/talkshoe/web/tscmd/tc/33960 or http://www.positivelypittsburghlivemagazine.com
How many times have you walked into an interview or a sales meeting and the decision maker asks these questions:
How much experience do you have?
Who are your clients?
What makes you an expert?
Why should I hire you or your company over your competitor?
What if on the other hand you have a new product, idea, or service that can make you a lot of money but you don’t have a lot of money to promote it?
Or how about this scenario, you have a great idea for a book or perhaps you have already written one and prospective publishers want to know, what’s your platform?
Another one: You have already dropped a bundle on this outlandishly outstanding website and no one visits it.
Well, whatever your marketing dilemma, talkcasting, podcasting or webinars can inexpensively solve your dilemma.
So what are these social media miracle workers?
Podcast: pre-recorded content to be put up later on the web
Talkcast: live, interactive and archived on the internet
Webinar: is also an audio but it usually a teaching piece and one way only although it can have interactive capabilities but usually they are limited to pre arranged guests to help the webinar host establish her credibility.
These are some great marketing effects that you can create by talkcasting, podcasting or doing free webinars that stay archived on line. I love to give examples from my own life. As some of you know I am a serial entrepreneur with twenty-five years long before the internet as a theatrical or entertainment agent. After twenty five years I was well branded in all aspects of the entertainment business. I owned a theatrical costume business and a monthly “print for heaven’s sake” theatrical journal. I was brick and mortar, regular media branded. After selling this business my serial entrepreneur endeavors led me to a limousine business and I soon became thru intensive networking and word of mouth, also before widespread Web 2.0 marketing, known as the limo lady.
After losing my limousines in the aftermath of Hurricane Ivan, I embarked on a marketing career since I had always done my own marketing and been extremely successful at it. I was very blessed to be at that time the Public Relations Director on the board of the Greater Pittsburgh Chapter of the National Association of Women Business Owners. I hung my shingle out and immediately got enough clients thru that association to sustain the business but if I wanted to grow I needed some serious branding.
I had discovered podcasting in my PR efforts for NAWBO and decided that Web 2.0 was the vehicle to not only re-brand NAWBO Greater Pittsburgh but also Dreamweaver Marketing Associates.
One of the ways that I discovered that was quick, easy and definitely within my budget was to use Web 2.0, mainly podcasting which I evolved for my purposes into Talkcasting. Web 2.0 is really not new, just new way of combining your in person networks with on line social networking and viral marketing. So the talkcasting was a great way to go from being the Limo Lady to Techno Granny. Techno Granny is the personification of using Web 2.0 for personal and business branding.
Back to those great marketing results that accrue from using Talkcasts to Create a Platform:
1. First of all you give the people in your extended in person network continual information by making sure that they are on your distribution list that publicizes your talkcast.
2. Under the “New Rules of Marketing and PR” as expounded in David Meerman Scott’s book of the same name, you have created a situation where you do not have to wait for traditional media to cover what you are doing, you use Web 2.0 to distribute your Talkcasts and voila, Get Your Google On!
3. If you are even vaguely good at what you do (and you shouldn’t be doing what you do unless you are great at it) then you are a savant or celebrity in your own field with tons of specialized knowledge. Talkcasting helps you to promote that celebrity.
4. In my seminar “Going Viral When the Economy Has a Virus™, I educate my audiences to understand that you can cure that virus with one good prescription that gets the word out about what you do. Talkcasting if you are diligent and committed to a regular venue and time slot is one of those prescriptions.
Now, do you have to know everything about talkcasting to make it work for you? As internationally known marketing guru Dan Kennedy says, “Good enough is good enough.” Techno GrannyShow™, example of a Talkcast that established me as Web 2.0 Expert, and trust me I learned as I went along. Another example,
Positively Pittsburgh Live Talkcast drives traffic to: www.positivelypittsburghlivemagazine.com . Did I intend for that to happen? No I got the idea when my listeners wanted additional content and I was far too busy to talkcast more than once a week, so I found a platform for an on line community magazine that used audio and video channels, great for getting all of my clients and other Pittsburghers together to Get Their Google On! We weigh in heavily on Talkcasts at this point in time on PPL Mag. Monday Morning Marketeer showcases my trademarked Web 2.0 Gorilla Branding Training™ and my marketing company.
Professionals with Impact™ is a show designed to convince my clients that I can help them Get their Google On and guess what? The experiment works.
I do not talk about these examples to toot my own horn but to let you know that you don’t need to know everything about talkcasting to create a platform for your business, a new product a new idea or even a book. I don’t know what do you think? Is there a book platform in my Talkcasts or any of the others you have heard?
So get started, I invite you to:
a. Use your network to promote your talkcast and at the same time keep yourself in front of it.
b. Don’t wait for the media to toot your horn, toot it yourself by using a Talkcast to give good information to your suspects and prospects to establish yourself as an expert.
c. Promote your niche celebrity by establishing an on line media personality by using the wonders of Web 2.0 by way of a talkcast.
d. Extend your marketing budget without adding anything to it by using talkcasting to brand yourself, your business, your product or your service.
e. Explore the different ways in which people learn by publishing your show notes or turning your talkcast into a blog. This is a 2 for!
Valuable resources:
http://www.blogtalkradio.com free talkcast resource
http://www.talkshoe.com free talkcast resource
http://www.digg.com on line promotion of your talkcast
http://www.blogger.com Google’s free blog site
http://www.wordpress.com additional free blog site
P.S. I use Talkshoe because it does everything for you including invite and promote and it is extremely user friendly.
I use Blogger because it is owned by Google, now who do you think they are going to rank first?
This blog post can be reproduced in its entirety with the following information: © Joanne Quinn-Smith, Monday Morning Marketeer 412-628-5048
Listen at: http://www.talkshoe.com/talkshoe/web/tscmd/tc/33960 or
www.positivelypittsburghlivemagazine.com on the Monday Morning Marketeer Channel.
Blog: www.marketingmondaymorning.blogspot.com
e-mail: infoatmondaymorningmarketeerdotcom
How many times have you walked into an interview or a sales meeting and the decision maker asks these questions:
How much experience do you have?
Who are your clients?
What makes you an expert?
Why should I hire you or your company over your competitor?
What if on the other hand you have a new product, idea, or service that can make you a lot of money but you don’t have a lot of money to promote it?
Or how about this scenario, you have a great idea for a book or perhaps you have already written one and prospective publishers want to know, what’s your platform?
Another one: You have already dropped a bundle on this outlandishly outstanding website and no one visits it.
Well, whatever your marketing dilemma, talkcasting, podcasting or webinars can inexpensively solve your dilemma.
So what are these social media miracle workers?
Podcast: pre-recorded content to be put up later on the web
Talkcast: live, interactive and archived on the internet
Webinar: is also an audio but it usually a teaching piece and one way only although it can have interactive capabilities but usually they are limited to pre arranged guests to help the webinar host establish her credibility.
These are some great marketing effects that you can create by talkcasting, podcasting or doing free webinars that stay archived on line. I love to give examples from my own life. As some of you know I am a serial entrepreneur with twenty-five years long before the internet as a theatrical or entertainment agent. After twenty five years I was well branded in all aspects of the entertainment business. I owned a theatrical costume business and a monthly “print for heaven’s sake” theatrical journal. I was brick and mortar, regular media branded. After selling this business my serial entrepreneur endeavors led me to a limousine business and I soon became thru intensive networking and word of mouth, also before widespread Web 2.0 marketing, known as the limo lady.
After losing my limousines in the aftermath of Hurricane Ivan, I embarked on a marketing career since I had always done my own marketing and been extremely successful at it. I was very blessed to be at that time the Public Relations Director on the board of the Greater Pittsburgh Chapter of the National Association of Women Business Owners. I hung my shingle out and immediately got enough clients thru that association to sustain the business but if I wanted to grow I needed some serious branding.
I had discovered podcasting in my PR efforts for NAWBO and decided that Web 2.0 was the vehicle to not only re-brand NAWBO Greater Pittsburgh but also Dreamweaver Marketing Associates.
One of the ways that I discovered that was quick, easy and definitely within my budget was to use Web 2.0, mainly podcasting which I evolved for my purposes into Talkcasting. Web 2.0 is really not new, just new way of combining your in person networks with on line social networking and viral marketing. So the talkcasting was a great way to go from being the Limo Lady to Techno Granny. Techno Granny is the personification of using Web 2.0 for personal and business branding.
Back to those great marketing results that accrue from using Talkcasts to Create a Platform:
1. First of all you give the people in your extended in person network continual information by making sure that they are on your distribution list that publicizes your talkcast.
2. Under the “New Rules of Marketing and PR” as expounded in David Meerman Scott’s book of the same name, you have created a situation where you do not have to wait for traditional media to cover what you are doing, you use Web 2.0 to distribute your Talkcasts and voila, Get Your Google On!
3. If you are even vaguely good at what you do (and you shouldn’t be doing what you do unless you are great at it) then you are a savant or celebrity in your own field with tons of specialized knowledge. Talkcasting helps you to promote that celebrity.
4. In my seminar “Going Viral When the Economy Has a Virus™, I educate my audiences to understand that you can cure that virus with one good prescription that gets the word out about what you do. Talkcasting if you are diligent and committed to a regular venue and time slot is one of those prescriptions.
Now, do you have to know everything about talkcasting to make it work for you? As internationally known marketing guru Dan Kennedy says, “Good enough is good enough.” Techno GrannyShow™, example of a Talkcast that established me as Web 2.0 Expert, and trust me I learned as I went along. Another example,
Positively Pittsburgh Live Talkcast drives traffic to: www.positivelypittsburghlivemagazine.com . Did I intend for that to happen? No I got the idea when my listeners wanted additional content and I was far too busy to talkcast more than once a week, so I found a platform for an on line community magazine that used audio and video channels, great for getting all of my clients and other Pittsburghers together to Get Their Google On! We weigh in heavily on Talkcasts at this point in time on PPL Mag. Monday Morning Marketeer showcases my trademarked Web 2.0 Gorilla Branding Training™ and my marketing company.
Professionals with Impact™ is a show designed to convince my clients that I can help them Get their Google On and guess what? The experiment works.
I do not talk about these examples to toot my own horn but to let you know that you don’t need to know everything about talkcasting to create a platform for your business, a new product a new idea or even a book. I don’t know what do you think? Is there a book platform in my Talkcasts or any of the others you have heard?
So get started, I invite you to:
a. Use your network to promote your talkcast and at the same time keep yourself in front of it.
b. Don’t wait for the media to toot your horn, toot it yourself by using a Talkcast to give good information to your suspects and prospects to establish yourself as an expert.
c. Promote your niche celebrity by establishing an on line media personality by using the wonders of Web 2.0 by way of a talkcast.
d. Extend your marketing budget without adding anything to it by using talkcasting to brand yourself, your business, your product or your service.
e. Explore the different ways in which people learn by publishing your show notes or turning your talkcast into a blog. This is a 2 for!
Valuable resources:
http://www.blogtalkradio.com free talkcast resource
http://www.talkshoe.com free talkcast resource
http://www.digg.com on line promotion of your talkcast
http://www.blogger.com Google’s free blog site
http://www.wordpress.com additional free blog site
P.S. I use Talkshoe because it does everything for you including invite and promote and it is extremely user friendly.
I use Blogger because it is owned by Google, now who do you think they are going to rank first?
This blog post can be reproduced in its entirety with the following information: © Joanne Quinn-Smith, Monday Morning Marketeer 412-628-5048
Listen at: http://www.talkshoe.com/talkshoe/web/tscmd/tc/33960 or
www.positivelypittsburghlivemagazine.com on the Monday Morning Marketeer Channel.
Blog: www.marketingmondaymorning.blogspot.com
e-mail: infoatmondaymorningmarketeerdotcom
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